Plugin Profits

Offline Promotion Strategies 201
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

No business can survive the long run without some form of
consistent advertising. As a result, most business owners will
eventually consider using advertising to promote their business.

The toughest part of the advertising equation is in determining
where and how to spend your advertising dollars. If you do it
wrong, you could plunk down your entire advertising budget and
receive absolutely no return on your investment. But, if you do
it right, your advertising could continue to bring a nice return
for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to spend your
advertising budget, you must first have a good understanding of
the different types of advertising and promotion available and
what can be expected to be achieved by each.

· You must understand which markets the different media`s can
reach.
· You must understand the demographics of the media`s
consumers.
· You must understand the buying habits of the consumers
reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA`S SHOULD BE CONSIDERED

The media`s that people think of most often are television,
radio, newspaper and magazine advertising. Of course, these are
the big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases,
direct sales, telemarketing, word of mouth, branding and
billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media`s generally cost big bucks.
Given certain circumstances, the big media`s can be bought for
very little money.

Take for example, television, radio and newspapers cost big
bucks during their prime times, but can be bought for pennies on
the dollar during non-primetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is
between 7am and 6pm. With newspapers, the primetime is
Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to
drop some bucks. Primetime means that you will be able to hit
more consumers during these times. So, in most cases, a
primetime buy will enable you to reach more people with your
advertising.

Non-primetime hours can still deliver a lot of eyes and ears to
your message, and sometimes, these off-hours can be bought for a
bargain basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more event-driven. The trade
show is the event, while the press release generally exploits an
event.

Trade shows are an exceptional tool when you deal directly with
potential sellers of your products or services. Other shows are
directed at the consumer, and those can be very valuable avenues
for sales as well.

The press release is aimed towards gaining attention for a
business by distributing newsworthy information about the
business.

Sometimes the appearance of a business at a trade show or other
show can provide the necessary angle for a press release. But
most often, a successful press release will actually require
more noteworthy information than the appearance of a business at
a show.

Yet, even the most mundane of information could be spiced up to
give the real air of importance necessary to get your press
release read and printed.

The great thing about a press release is that might permit you
to get relatively inexpensive promotion on television, radio,
newspapers and magazines; for far less than what it would cost
you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and the consumers you
are trying to reach, you might find direct sales and
telemarketing to be very lucrative ways to drive sales to your
business.

Both are very similar in nature. Direct sales can be very
expensive, as it requires a great investment of time to
accomodate. Telemarketing seeks to minimize the time
expenditure, but it often leads to a smaller degree of respect
and attention.

Depending on your product or service --- and always depending
upon the people you employ to the task --- each method will be
more suited to each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising together in my
original list for a reason. I did this because billboard
advertising serves most businesses best by helping to support
the process of branding.

Branding is the process of establishing your business as the
supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your
business.

If branding and USP seems to be a confusing concept, think about
Wal-Mart and their tag line: "Always Low Prices, Always."

Think about Ford Motors, "Quality is Job One."

Think about the Visa Card, "It`s Everywhere You Want To Be."

You see, these top corporations have managed to make their USP
part of their branding.

Even if you are only competing in a local marketplace, your USP
can and should fit snugly into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to employ in your
advertising and promotion, you should become knowledgable about
your market, and the consumers reached by each media. It is
important to understand which consumers can be reached by a
certain media, and in what quantities.

However you choose to spend your advertising dollars, you should
always track the results of your promotional efforts. Failing to
track successes and failures will ultimately lead to the failure
of a business.

When you know whom you are trying to reach and how you think you
might be able to reach them, you will begin to learn how to use
advertising and promotion to make your business successful. That
is a good thing --- after all, that is why you got into the
business in the first place, isn`t it?



About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Passive Income Streams

10 Hot Ways To Sell Your Products Like Crazy
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

1. Turn your ad copy into a story or article. Your
visitors won't be as hesitant to read your ad and
will become more interested in your product.

2. Give visitors a freebie for filling out your online
survey or they usually won't. Surveys will give your
business valuable intelligence for your business

3. Enhance the power of your ad copy benefits by
using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.

4. Give your visitors tons of choices so they don't
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.

5. Put yourself in your visitors shoes. Design your
site for them, not for yourself. Create your product
around your visitors not because you would buy it.

6. Get free advice from successful online business
owners. Participate in business chat rooms and
message boards to chat with them.

7. Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited
time with your main product.

8. Offer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy try to sell batteries with it.

9. Make your visitors feel good about themselves
by giving them compliments. If they feel good they
will also feel good about buying from your web site.

10. Add multiple profits to your web site. If you're
selling business books try to sell business services,
courses and supplies too.

Quote of the Day:

"The unfortunate need people who will be kind to them; the
prosperous need people to be kind to." -- Aristotle




About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Are You Marketing The Wrong Way?

The Difference between Marketing & Promotion
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

Are you an online marketer? Or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit.

In Marketing 101 at your local university, marketing is actually
the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.

PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let`s assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our
product.

Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.

At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.

With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product`s prices.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.



About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Easy Steps To Make Your Home Business Work!

Networking Your Home Business within Circles of Influence
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

When you need an auto mechanic or an air conditioning repairman,
where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.

The best place for your business to be positioned is to be the
business on the tips of the tongues of the people asked to make
the referral.

THE 300 RULE

Preachers, funeral directors and people in a few other
professions have learned "the 300 rule" through their own
personal experience.

"The 300 rule" states that the average person knows 300 people
on a friendly level. Wedding planners tend to make reservations
for 300 guests. Funeral directors tend to need to make room for
300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a.
your circle of influence. Now, draw your circle of influence as
a circle on a blank piece of paper.

Next, contemplate the people in your parents` circle of
influence. Some people who know your parents also know you.
Therefore, you will share some influence with the people your
folks know. Now draw your parents` circle of influence on your
piece of paper.

Your circle and your parents` circle will intersect in one area,
although the larger majority of the two circles will not
intersect. If you are like most people, the two circles on your
page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each
circle representing the circle of influence of the people who
are within your own circle of influence. Imagine trying to
encapsulate an accurate rendering of where your circle and the
circle of your friends will actually intersect.

Some circles will share a large area of space, while others will
barely cover one another.

Actually, you can only imagine at this point what your piece of
paper will look like. The actual layout of the circles imagined
in this analogy is simply too overwhelming for the mind to
comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of
doodles in the previous section, the average person can actually
network with up to 90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people through their
own circle of influence!

Simply amazing, isn`t it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable
amount of influence. Take advantage of this fact. Make darn sure
that every person within your own circle of influence KNOWS that
you are in business for yourself, and make sure they understand
what your business offers.

When your friend is asked to make a referral, they will
recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend
mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go
directly to their friends and say "Hey, I have a friend who just
started a business. If you are in need of what he offers or you
know someone who will need his services, would you please give
my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle
of influence to actively refer your business, then you have
built the foundation to build an advertising campaign even more
effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers
with their television advertising dollars. You now have the
knowledge to reach 50,000 people without spending a single penny.



About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------

The Perfect Internet Business

Ideas Of what You Should Know
Copyright © Donohugh Magnus
http://www.autopilotkings.com

Operating a home business is seldom easy and interruptions come
in all shapes, sizes and forms.

Between the family, friends and neighbors who call or come by,
and the telemarketers who insist on ringing your number off the
hook, getting through the workday can be a real challenge.

When you introduce children into the home office environment,
your productivity and patience can be seriously tested.

For example, right now my three-year old daughter is pulling on
my shirt and begging me to read her a story. Clearly, Im in the
middle of something important here, but how can I say no to
those eyes? Ill be right back...

Ok, that wasnt so bad was it? Shes happy, Im happy (having
bonded with my daughter) and now Im back to continue my
conversation with you :-) Whats the lesson here? Flexibility
is a major key to balancing your home business priorities with
your familys needs.

I can tell you from first-hand experience that maintaining a
deep level of concentration on work in a home business for long
periods of time is next to impossible. Naptime does offer some
reprieve, but any break from the kids is usually short lived.

Even with older children, summertime introduces new challenges
with kids running in and out of the house all throughout the day.

I would like to share with you some of the tips I have
discovered to help manage your home office with children in your
midst. Since children of different ages pose different
challenges, I will present my tips in terms of age groups.

OLDER CHILDREN AND TEENS

We will look at older children first since they pose the least
challenge to our work productivity.

Children, who are old enough to understand the idea of schedules
and chores, are old enough to understand the needs of your home
business. Explain to your children that you do your work at home
so that you can be near them when they need you. But also be
sure they understand that you must do your work so that you will
have the money necessary to keep your house, feed the family and
to provide them with money for entertainment.

Once your children understand the necessity of your work, then
outline a work schedule and explain it to them. Do make sure
they understand that emergencies are definitely an acceptable
reason to interrupt your work. Then make sure they understand
that between hours x and y, you will be doing work --- and then
hold them to respecting your schedule.

INFANTS

Infants will never understand your needs for work. But
fortunately, babies do well under a schedule or routine. Instead
of expecting your child to work around your schedule, schedule
your work around the needs of your baby.

It is simple. Babies eat, sleep and poop. Sometimes they play.
Fortunately, babies sleep more than they do anything else.

Naptime offers the best advantage for getting your work done.
Get your baby into a routine of eat, sleep and play, and you
will experience unexpected levels of productivity.

TODDLERS

If you have a toddler running around the house while you are
operating your home business, then you may find that your hair
turning gray or disappearing altogether. But, gray hair is a
sign of character, right. ;-)

I am venturing to guess that the person who devised the door
lock for the inside of the house did so because he had toddlers
in his own home. Inside door locks should only be utilized when
you are making that important phone call and your toddler is
screaming for your attention. At all other times, your door
should remain unlocked with your door open.

Develop a routine with your children for meal times, naptimes,
and play times. Work these times into your work schedule and
adhere to them. If you fail to keep appointments with your
children, your children will have less respect for your work and
do more to prevent you from the completion of your work.

Don`t be afraid to let your children sit in your lap while you
are working. It helps them to feel wanted and it helps them to
be a part of your daily life. There are times when it is okay
for them to be sitting in your lap while you work, and at other
times you need them out of your lap. Don`t be afraid to tell
them to get down and go play or read a book so that you can
resume your work.

Permit your children to have their toys in your office. Often
they will sit contently and play while you work. Just knowing
you are near is enough to keep them happy.

Be prepared to take an hourly break to deal with your toddler.
Try to do potty breaks at your hourly break and to do drink
refills. This can help your child grow into a routine that will
work well with your home business. At each break, spend a few
minutes with your child giving hugs and kisses and talking with
your child about what he or she wants to talk about.

Toddlers don`t always do well with the routine, so be prepared
to take a few minutes when needed to give the attention that
your child so desperately needs in the moment.

IN CONCLUSION

I hope these tips serve to help you in the challenge of
operating a successful home business.

My home business permits me to fulfill my financial obligations
*AND* see my children grow up. I would never contemplate trading
my home business for another kind of business. Even with the
added challenges of dealing with toddlers in my home office, the
upsides far outweigh the downsides.

Growing my own home business with children around has definitely
given me a new respect for all people who successfully run a
home business with kids in the work environment. I tip my hat to
you... You deserve it!

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Home Business

Advertising Your Home Business on a Budget
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

Hi and welcome, todays topic we'll be looking at how to Advertise Your Home Business on a Budget

The most important thing is to remember that when you start a new business no one knows who you are, so one of the greatest challenges you will face is how to drum up new business.

If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.

Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.

Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don`t let
this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won`t. All you will know that something might be working,
but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything --- and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.

If you are busy testing ads in media`s such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of advertising on the planet
--- it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much ---
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, "Your quote here."

A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.

You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don`t be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!

HERE IS A FREEBI FROM ME TO YOU THIS IS MORE THAN WHAT YOU CAN HANDLE

=====> A Swarm of Traffic to Your Site <===== Targeted prospects will swarm your site 24/7! Just 5 minutes to set-up, it's automated, "viral" and proven - and best of all it's FREE! JUST CLICK ON THE LINK



IN CONCLUSION

When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.



About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
-----------------------------------------------------------------

Search Engine News !

Search engine news of the week
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

Google starts Wikipedia rival Knol
"Our goal is to encourage people who know a particular subject to write an authoritative article about it. [...]

A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read. The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions."

Google Subscribed Links integrated into Universal Search
"Google now integrates Subscribed Links results in-between other organic search results, as part of the 'universal search' initiative"

Live Search maps - now in China
"Business search, Collections, and public transit features were emphasized, covering over 100 cities with 7 million business listings."

related: Microsoft acquires one of Europe's top online map services.

Search engine newslets

How Google works (Flash presentation).
47% of Internet users have searched for information about themselves.
Mobile ads: not so fast.
What’s in a name: the state of typo-squatting 2007.
Google's latest search: more CPG advertisers.
News about the DMOZ team.
Google free to bid for UK spectrum.
Is Google a Grinch or a good guy?
Google gets ready to rumble with Microsoft.
Yahoo updates Yahoo Local and Yahoo maps.



About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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How Google Sees Your Page!

How Google creates the description of your
website for the result page
Copyright © Donohugh Magnus
http://www.autopilotkings.com

Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

How do Google, Yahoo and MSN/Live create the descriptions and snippets that are used in the search results?

How Google creates descriptions and snippets

Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.

If the found web page doesn't have a meta description tag then Google seems to use the sentence that contains the searched keyword as the description.

If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.

How Yahoo creates descriptions and snippets

Yahoo seems to use only the first part of the meta description which is complemented by a text snippet from the searched page that contains the searched keyword.

If a web page doesn't have a meta description, Yahoo will use the description of the web page from Yahoo's directory (if the page is listed there).

If a web page has no meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.

How MSN/Live creates descriptions and snippets

MSN/Live seems to use the first sentence that contains the searched keyword as the description. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page.

If available, MSN/Live will also use the DMOZ directory description in the results.

What does this mean for your web pages?

If you want to make sure that your web pages are listed with an appealing description in the search results, you should use meta descriptions on your web pages. If you don't want to use the description that is used in the Yahoo directory and on DMOZ.org you should use the corresponding tags that prevent search engines from using these descriptions.



About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Turning Pennies into Dollars

Your Home Business: Turning Pennies into Dollars
Copyright © Donohugh Magnus
http://www.autopilotkings.com

Henry Ford taught us that to simplify the manufacture of
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at
a cost whereas the average person could afford to buy one.

The lesson we should take from this is that having the ability
to improve the process of getting the job quicker and cheaper,
without compromising the quality of the job being done, will
help catapult the person who simplified the process to the top
of his/her field.

Pennies saved in your home business can turn into dollars at the
end of the day, and dollars can quickly multiply into hundreds
or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you
think a saving of two fifths of a penny could make any real
difference in the profit margin of a home business? Of course
the right answer is "it depends on how many transactions are
done in a year, utilizing the savings of the two fifths of one
penny."

You only have to think back a couple of decades to really
appreciate this question. Do you remember the nut that lived and
died in a Las Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that he died of
starvation? If you guessed Howard Hughes (1905-76), pat yourself
on the back.

Now Howard did not make all of his money on his two fifths of
one penny. He did however make a ton of money from his two
fifths of one penny. It seems Howard owned a can manufacturing
company. And one day, Howard`s team figured out how they could
make one minor change in the design of their food can to reduce
the amount of tin necessary to make a single can.

As the story goes --- if my memory serves me correctly --- the
reduction in tin usage equaled a saving of two fifths of one
penny per can. Howard --- being the really smart businessman
that he was --- decided that he would not be so greedy as to
keep all of the savings for himself. What Mr. Hughes did do was
to keep half of the savings for himself, and give the other half
to his customers. The incredible thing about Mr. Hughes decision
is that by saving his customers an extra one fifths of one cent
per can, he managed to take more market share away from his
competition --- netting his company an additional and
substantial portion of the total market share in the canning
industry.

Let us return our thoughts to your home business. Have you ever
gotten the feeling of excitement --- when you read something or
thought of something --- that you could not wait to implement
this new idea? This could be one of those moments...

In every home business, there are certain processes that we do
over and again. Sometimes it may be possible to trim the time or
expense of a process which in turn will add pennies or dollars
to your bottom line. If it is a process that you do hundreds or
thousands of times per month, then your savings will multiply
into hundreds or thousands of dollars in monthly savings.

Imagine what running a home business was like BEFORE the
computer...

Before the personal computer, we had to hand type all letters
and invoices. Now, we can setup a letter or invoice that we send
out quite often, and we can save it in our word processor so
that when we need to use it again, we can print it quickly and
efficiently. There is no longer a need to type the document
again from scratch.

The computer has simplified our business communications and has
provided us the opportunity to reduce our costs of doing
business.

Think about all of the other processes that the computer has
enabled us to do for far less expense than what we could in the
past.

In this case, the computer is a tool that permits us to save
time and money.

So, my challenge to you is to begin examining the processes in
your own home business and look for ways in which you can save
yourself time and money. It is far better for you to contemplate
on this matter than it is for me to do so for you. Simply put,
you know your business better than anyone on the planet does.
Therefore, you are in a better position than anyone to find
those extra dollars that will decrease your costs and increase
your profits.

The extra pennies and dollars you could extract from your
business could spell the difference between success and failure
for your home business enterprise.



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To find the best home based business ideas and
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http://www.autopilotkings.com

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Staying Focused On Your Home Business Goals

How to Stay Focused on Your Home Business Goals
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

When you are the owner of a home business, you will findhundreds of distractions that vie for your time, energy andfocus.Common distractions include: children, family, friends,neighbors, pets, phone calls, mail, household chores, videogames, television, neighborhood children, visitors, and so manymore.As an owner of a home based business, you must always rememberyour purpose in bringing your profession home.

What was yourreason for wanting to own a home business? Was your goal to workfrom home so that you can share in the lives of your children?Was your goal to be out from under the rule of a tyrannicalboss? Was your goal to have the freedom to work when it isconvenient for you? Was your goal to make tons of money working for yourself?Here`s a few good tips that will help you stay focused on your home business:

TIP #1:
Whatever your reason for going out on your own, you must keepyour reason in the forefront of your mind. If you forget yourreason for starting your own home business, you will not beworking for yourself for long. It is far too easy to letcircumstance drive your activities --- and when circumstance isin the driver`s seat, you are more likely to crash and burn.

TIP #2:
Remember --- your own business is a lot like a real job. Some
people go to work to play, some go to socialize, and others ---
most often those who are paid in a commission or tip environment
--- go to work to work and to make money. When you work for
yourself, your salary is directly proportional to your
productivity. Therefore, wouldn`t it make sense to stay focused
on getting as much done in as short of a period as possible?

Go to work to work and to make money. Leave playtime and
recreation for when your workday has ended.

TIP #3:
When you are dealing with family in the course of your workday,
it is important to schedule your activities as much as possible.
With small children, you must take time when you must, but you
should also work hard to make sure you dedicate a specific
number of hours to your workday.

With older children, it is much easier to tell them that you
will be working between the hours of x and y. Your children and
your friends must understand that certain hours of your day are
devoted to the activities of your business.

TIP #4:
Don`t permit your friends and extended family to run over you.
Many people get the blind idea that if one works from home then
they are not actually working.

Well-meaning people may try to fill your doorway to bring advice
about getting a real job. Others may simply believe that if you
are at home, then you are fair game for chitchat and
socialization.

You must stand firm. You must make certain your friends and
family understands that when you are working, then you ARE
working! If they wish to socialize with you, then they need to
do it during the hours that are not dedicated to your home
business.

You are the only one who can stand up for you. Your friends and
family will seldom be able to appreciate your dedication to your
home business, unless you make the effort to make sure that they
have the same respect for your business that you do.

TIP #5:
You should allot a certain portion of your day to email and to
regular mail. For example, allot one hour in the morning and one
hour in the afternoon to handling your written communications.

Unless you dedicate certain times to the handling of these
communications, you will soon find yourself on the downward
slope of decreased productivity.

TIP #6:
When you find yourself spending too much time doing
non-productive activities, then you should seriously consider
finding a third-party service provider who will assist you in
those non-profitable business activities.

As an example, you might be in the mail-order business. You
might believe that your time is best spent writing ad copy and
setting up your advertising, but you find yourself spending far
too much time taking care of your books to take care of your
advertising in the manner that you should. In this event, it
might make more sense to hire a bookkeeper to handle your
financial records for you.

CONCLUSION:
In the end, the success of your home business is entirely and
completely reliant upon you and the decisions that you make.

You had your reasons for deciding to start your own home based
business. You must always keep your reasons in the forefront of
your mind. You must always be able to rely upon your own self
and your dedication to the success of your business.

Your friends and family might be annoyed that they cannot come
visit upon their own whim, but when success comes to you and
your business, they will better appreciate you for putting your
foot down when necessary.

Success is within your reach, if only you can stay focused on
your goals. You must decide to reach for your goals, and then,
you must have the discipline necessary to reach them.



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To find the best home based business ideas and
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http://www.autopilotkings.com/

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Home Base Business Start-Up Secrets

Starting Your Home Based Business On A Shoestring Budget
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

Whether seeking a supplemental income or a full-time income,many folks have undertaken the task to discover a viable homebased business solution to meet their personal needs.
For most folks who contemplate a home business, a low-cost orno-cost solution is not only nice, but also very necessary. Manyalso seek to find a home business that will permit them tomaintain their regular day job in order to protect their baseincome.

Taking the cautious approach to a home based business andkeeping one`s job during the start-up period is often a verygood decision. By maintaining one`s job, one can maintain thehealth of their personal finances while permitting their homebusiness grow healthy and strong.

Fortunately, most home based businesses can be started withlittle or no cash, can be maintained on a shoestring budget, andcan be operated successfully with only a part-time investment.
One day, the business will be strong enough to support itselfand its owner. When that time comes, it will make good sense forthe business owner to leave his or her outside job to dedicatemore time to growing and maintaining their new thriving homebased business. You will know when that time has finally arrived.

The nature of a home based business makes it easy and veryrealistic for most folks to take the plunge into home businessownership.
Yet, many folks put off starting their own home based business,because they have the misconception that they will have to riskthousands of their own hard-earned dollars at start-up. Thenlater, if their business fails, they fear they may be forced totake out a second mortgage on their house just to stay out ofbankruptcy.

Are you one of these folks? Do you let your fears of failurekeep you from reaching for your dreams?
If so, then allow me to introduce you to a few home businessideas that you can start for less than $100 and can be startedand operated very profitably as a part-time business.

THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES:

First of all, let me advise you to search out a business modelthat will deliver steady and repeat business. It is the onething --- above all others --- that will assure that yourcompany can survive the test of time.

HOME-BASED MAIL ORDER:

Home-based mail order is a good example of how one can quicklygrow a home business income. Mail order is a low cost start-upbusiness that can be launched for around $100 USD.
With proper planning, your home-based mail order business willnot require up-front inventory purchases. In the mail orderbusiness, it is not uncommon to rely upon drop-shippers forproduct fulfillment services.

By utilizing drop-shippers, we can sell the products, collectthe money and then purchase the products from the wholesaleoutlet. The wholesale outlet will then put a return address foryour company on the product packaging and deliver the productdirectly to your customer.
Your primary expense in the mail-order business is advertising.Classified advertising tends to be a relatively inexpensive formof advertising with thousands of outlets available to the smallbusiness owner.

WHOLESALE BUSINESS:

Buy low --- sell high. You can acquire high quality,top-of-the-line merchandise for a fraction of the retail cost.
AUCTIONS:Auctions can be an excellent source for buying cheap and sellinghigh. Both government auctions and Internet auctions can lead tosome excellent profit opportunities. Auctions are an excellenttool for both acquiring and selling merchandise.

MAKE AND SELL YOUR CRAFTS:

Crafts are a hot seller at country fairs, swap meets or anyplacewhere people gather. Make your own crafts and sell them for atidy profit!
SELLING INFORMATION:Selling information by mail is another good example of aninexpensive home based business start-up. One can gain theresale rights to information for usually about $50 USD. Othercosts will include printer cartridges, paper and postage. Thereare plenty of free classifieds sites on the Internet, in whichto successfully advertise your information.

WRITE INFORMATIONAL BOOKLETS:

Write and publish your own informational booklets; sell them ata high price! All you need is a little know-how, a printer,paper and stamps. This is a GREAT home business idea! You canalso sell the resale rights to others, for extra profits. Inthis age of the Internet, you may also take advantage of thefact that selling information is one of the most profitableendeavors one can pursue online.

OFFICE SERVICES:

Offer office services for hire in your local paper. You`ll besurprised at the amount of regular office business that can begleaned from one little classified ad. Word processing, typing,accounting, data entry, proofreading, transcription, promotional letters and newsletters. All these tasks can be accomplishedright from your own home office.

AVON REPRESENTATIVE:

Yes, Avon`s been around for eternity, hasn`t it? Then it`s notsuch a bad prospect as a home based business, is it? I once knewa woman who did so much business as an Avon rep. that she hadpeople calling her and knocking at her door wanting to order products at all hours of the day and night! Once you are anestablished Avon representative, you, too, will turn a goodprofit.

CONCLUSION:On your search for the ideal home based business, try not to get caught up in any scams that will run off with your money. Thereare thousands of scam artists out there just waiting for thenext sucker to come along. Remember, if it sounds too good to betrue, then it probably is. Just use your good judgement andinvest wisely in proven methods of earning extra income.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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How to Make Working From Home Work

If I Can Do It - You Can - Anyone Can
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

It's unfortunate, but true: many people who work from home find that their work is trivialized by others simply because of the atmosphere in which they work. Because you are at home, friends and family seem to assume that you must always have time to talk to them or that they can drop by anytime when, in fact, the opposite is most often the case.

Working at home allows for casual attire, but not for a casual attitude towards your job.

When I first started as a freelance writer, this was something I encountered on an almost daily basis. Case in point: up until several months ago, my mom used to call me nearly every day just wanting to chat. Although I'm not so busy that I can't make time for my family, just because I can work in my pajamas doesn't mean that I have time for an hour-long conversation about last Monday's golf tournament.

So, how does a work-at-home go about getting stuff done? Below are a few time- and people-management tips specifically designed for people working from a home office:

Explain to friends and family what you do and that it is important to you
When I first began freelancing, most of my friends and family seemed to think that my writing was just a hobby, and that I would eventually find a "real" job where I would go into an office, work until 5 or 6 p.m. and come home to my husband.

It hurt that everyone but my husband was blind to the fact that this was my job, and it was something I intended to do for as long as I could. Finally, after several months of interruptions by family members calling to "just have a little chat" and friends asking me to lunch because I "wasn't doing anything anyway," I had to sit down with the most notorious offenders and explain to them exactly what I was doing and that it was very important to me.

I also told them that, like any business, I had an administrative, accounting and marketing department in addition to my product. The difference between me and an established business, though, was that I was all those departments. Although it was hard to do, most of my friends and family accepted the fact that working at home does not equal available all the time.
Establish boundaries by setting working hours and letting people know about them
Don't Miss
Click Here: To Learn More From The Experts:Read More :

Although your time may be more flexible because you work at home, that doesn't mean that you're sitting on the couch eating bonbons. Depending upon your profession, you probably need to make yourself available during regular business hours. If you find that friends and family just can't seem to take the hint, tell them, gently but firmly, that you simply must be available to clients during those hours, and that you will talk to them later.

Set aside a place for work to minimize distractions. It may seem obvious to most people, but it is vitally important have a separate space for your home office. Ideally, you'd have an entirely separate room so you can close the door against distractions. And if you are a work-at-home parent, consider hiring a childcare specialist to take care of the kids during the day. It's not very professional to have screaming kids in the background when you're making a conference call, and no matter how hard you try to avoid interruptions from your children, they'll happen unless you have someone there to help you when you're done working.

Many people who work from home find that they work even longer hours than they did when they worked somewhere else. The time they would have spent commuting can now be spent being productive, which is wonderful. But the downside of working at home is that it is very easy to work too late. Make sure you're not spending all of your time in front of your computer. Once you've finished the day's tasks and have determined what your major goals should be for the upcoming day, stop working and turn off that computer! Now is the time to hang out with friends and family.


About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Collecting The Money!

30 Days to
Incredible Internet Profits

Copyright © Donohugh Magnus
http://www.autopilotkings.com/

"Collecting The Money!"
If you're going to operate online, then you need a way to collect money. After all, what's the point of having an online business, if you can't make online sales and collect money?
The very best way to collect money is by setting up your own merchant account. A merchant account is your relationship with a bank that lets you accept Visa, Mastercard, American Express and Discover (here in the U.S.). You process those cards and get your money in 2-3 business days.

The processing bank will directly fund your chosen bank account so your money is available to you almost immediately.
If you're just starting out, you may not want to deal with the small minimum expense of having your own merchant account, but this is a must for anyone doing a significant volume.
For example if you use the same company that set up my merchant account, you're looking at this fee structure:

2.29% + $0.30 a transaction
$10 statement fee
$10 gateway fee
$20 monthly minimum processing required
$99 application fee

(Note: Those fees are discounted in a special deal for my customers and subscribers so you'll probably find higher fees elsewhere if you start searching. I'll tell you how to contact my service in a couple of minutes.)

Obviously, you have some minimum fees to deal with each month, but that cost is far outweighed by the benefits you received. The only cost structure that you'll see come close is Paypal. Paypal can be a good way to start small, but I am personally aware of many people who have dealt with significant problems with Paypal when they started to process several thousand dollars a month. Since Paypal is not a bank, you are dealing with a private company that has a lot of rights given up by you in your user agreement.

Speaking of Paypal - they charge 2.9% + $0.30 per transaction. If you're processing at least $1,000 per month, then having your own merchant account saves you money.
You can get set up quickly with Paypal because it's automatic for a small volume. After your funds are cleared into your account, you can request that they transfer the funds from your Paypal account to your bank account. That will happen in a few days.

One order issue that concerns me with Paypal is that you can't buy something through their system unless you register for a free Paypal account. To me, that creates a potential blockade to someone quickly completing an order. And I don't want anything to slow down that process because I don't want to lose orders that way.

If you're selling a digital product, you can use Clickbank. Clickbank charges a 7.5% discount rate plus $1.00 per transaction. The application fee is $49.95. Clickbank sends out checks twice a month about 2 weeks after the previous 2 week sales period ends. That means you wait 3-4 weeks for your money.

P.S. Click Here to Discover 6 Guaranteed Moneymaking Blueprints From World Class Experts Like Ewen Chia and Stone Evans.

One possible advantage of Clickbank is that you get automatic access to their large network of affiliates. Depending on the target market for your product and your ability to attract affiliates, that may or may not be helpful to you.

A fourth option is 2CheckOut.com. 2CheckOut.com charges a 5.5% discount rate plus $0.45 per transaction. The application fee is $49. Like Clickbank, they pay every 2 weeks so you have to wait a bit for your money. So, what's the bottom line? Based on my personal experience and my research in talking with others, the very best option is using your own merchant account. No question. Here's some more information on setting up your own merchant account:

“Here’s Your Chance To Grab A First Class Merchant Account From The Same Company That Professional Marketers (Like Me) Use!”
One of the most important parts of your business operation is collecting the money. If you’re not operating your own merchant account, that’s a huge mistake for 3 reasons:

1) You’re not getting paid as fast as possible. Your account should fund in 2 business days.2) You’re often paying double or triple the discount rate you should be paying.3) You risk some third party company arbitrarily deciding to freeze your account for a few months just because they get nervous about something. (Yes - this really does happen when you're not dealing with regulated entities!)

But you can now eliminate all those problems and use the same company I use for my credit card processing. And take advantage of these special prices and rates.
Here’s the deal for Internet transactions (note: the rate is even lower if you want a swipe account):

2.29% + $0.30 a transaction
$10 statement fee
$10 gateway fee
$20 monthly minimum processing required

The only upfront fee is a one-time $99 setup fee (regularly $499) and that gets you a merchant account for a lifetime. (NOTE: If you have an existing merchant account with higher rates and you want to switch it to take advantage of lower rates, be sure to ask how you can even get the low setup fee waived with this offer!)

You can apply totally over the phone. All business types are accepted.
You can accept all major credit cards and checks (FYI – You’d normally pay an extra monthly fee for online check processing, but that’s waived for a limited time, but I have no guarantee this will continue) in "real-time" on your website or use the Virtual Terminal to process phone/fax and email orders. Swipe machines, wireless terminals and printers are available with similar savings for face-to-face sales.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Click Here

10 Most Effective Ways To Reduce Your Business Costs

Copyright © Donohugh Magnus
http://www.AutoPilotKings.com

1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.

2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down on your marketing and advertising costs. You
may also try bartering goods and services with them.

3. Wholesale/Bulk
You'll save money buying your business supplies in
bulk quantities. You could get a membership at a
wholesale warehouse or buy them through a mail
order wholesaler. Buy the supplies you are always
running out of.

4. Free Stuff
You should try visiting the thousands of freebie sites
on the internet before buying your business supplies.
You can find free software, graphics, backgrounds,
online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you
only needed for a small period of time? You could
have just borrowed the equipment from someone
else or rented the equipment from a "rent-all" store.

6. Online/Offline Auctions
You can find lower prices on business supplies and
equipment at online and offline auctions. I'm not
saying all the time, but before you go pay retail for
these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you'll
need in the future. Keep an eye out for stores that
have big sales. Purchase the supplies when they go
on sale before you need them.

8. Used Stuff
If your business equipment and supplies don't need
to be new, buy them used. You can find used items
at yard and garage sales, used stores, used stuff
for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for
any business equipment or supplies. It doesn't hurt
to try. Pretend you are talking to a salesman at a car
lot.

10. Search
You can always be searching for new suppliers for
your business supplies and equipment. Look for
suppliers with lower prices and better quality. Don't
just be satisfied with a few.

Quote of the Day:
"It is courage, courage, courage, that raises the blood oflife to crimson splendor. Live bravely and present a bravefront to adversity." -- Horace

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Affiliate Marketing Secrets/Making Money On The Internet

Perfect Characteristics of Affiliate Marketing
Copyright © Donohugh Magnus http://www.AutoPilotKings.com

There are hundreds of stories about ambitious people who quit their jobs to start businesses in their garages, worked 80-hour weeks, sold their companies and wound up rich. This isn't one of them. Instead, this is about the growing number of average people who are spending their leisure hours selling hobbies and services on home computers and the Internet. With full-time salaries stretched thin and the cost of necessities rising, more people are looking for low-risk ways to earn extra income. "The Web is a great place to shop and spend money, but it's pretty great for making money too.

At the heart of every company that makes healthy profitsevery day is an affiliate marketing manager that ensures that affiliates aroundthe world are selling their products and services automatically. Affiliate marketingis a huge part of a business plan, and the affiliate marketing manager is theone who keeps everything running.

So, what are the perfect characteristics of affiliate marketing?
Well, first of all, the perfect affiliate marketing managerhas to be able to talk to people face to face and on the phone. Affiliatemanagers are the face of the company when they go to conferences and anywhereelse where there’s contact with potential affiliates. They must be able to sellthemselves and their company to affiliates and persuade them to promote theirproduct.

The perfect affiliate marketing manager must be able toprovide whatever tools and services affiliates need to make as many sales aspossible. They realize that, in general, most marketers are lazy and don’t wantto do a lot of work to promote your product. Therefore, affiliate marketingmanagers must provide tools such as banner ads, emails, and text ads to theaffiliate to make it as easy as possible.

Another reason the perfect affiliate marketing manager mustbe a good “people person” is because he must be able to motivate affiliates tokeep selling their products. The affiliate marketing manager either callspotential affiliates on the phone or devises incentives such as bonuses or arefund of part of the commission to keep affiliates motivated. It can be atough job since most affiliate partners have busy lives, but the dividends ofincreased affiliate sales are well worth it.

One thing the affiliate marketing manager knows very well isthat, when the affiliates are happy, then they will keep promoting products.Therefore the job of the affiliate marketing manager is to keep everyone happyas possible so they keep promoting.

In addition, the affiliate marketing manager knows theimportance of having a good affiliate marketing process for the company. Itworks well both ways: the affiliate makes money without having to createhis/her own product, and the affiliate marketing manager’s company makes moneyon autopilot with minimal marketing.

If you are starting out in online marketing, you’ll be ableto be your own affiliate marketing manager. But as your business grows and youneed to hire employees, a good affiliate marketing manager can bring extraprofits to your company___even while you sleep or are on vacation with the kids.

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To find the best Affiliate business so you can start making real money visit: http://www.AutoPilotKings.com
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Gold Internet Profits

Convincing People To Buy
Copyright © Donohugh Magnus http://www.AutoPilotKings.com

As you should remember from the last lesson, the overall concept of your website (and any sales messages) is summed up as A-I-D-A.

A - Attention
I - Interest
D - Desire
A- Action

You want to capture your prospect's attention, build up his interest level to create desire and convince him to take action...now!
The most important part of the page is your headline. The purpose of the headline is to capture the reader's attention and get him to read the 1st sentence of your sales message. The purpose of the 1st sentence is get him to read the 2nd sentence. And so on.

You need to keep the reader's interest and bring him down the page until you've created enough desire that he will take action and order.

Other important parts of the sales page are:

1. listing the features and benefits
2. building the value of your product or service
3. developing your credibility
4. providing proof that what you say is true
5. crafting a flow that leads to the inescapable conclusion that your visitor must buy immediately.

You're probably thinking that creating a good web page that sells is going to be a daunting task, especially if you're just learning this stuff. And it can be.
But your ability to make the sale is crucial to the success of your business

About the Author:
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To find the best home based business ideas and opportunities so you can work at home visit: http://www.AutoPilotKings.com
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Online Business

30 Days to
Incredible Internet Profits
Copyright © Donohugh Magnus
http://www.autopilotkings.com/


"Planning Your Website"

Now that you've decided on your hot target market and picked the product that you want to sell, it's time to plan your website.

The first step is to choose a domain name like www.YourName.com. You should always pick a domain that ends in ".com". That's the way that most people think of business websites. Plus, some of the search engines rank .com websites higher than any other extension.

When you're figuring out what words to use in the domain name, you may want to have a domain that's got your business name, or your product name or your keyword focus.

Examples:

You have a current retail business as "Price Solution 4u". It makes sense for you to have a site at www.PriceSolution4u.com.

If you're going to sell a product called "Plugin Profit: When You Absolutely, Positively Must Make Money Right Now!" (Which I actually do sell). So I have a website at http://www.pluginprofitsite.com/main-19887 . I usually set up a different website for each different product so that each business has its own separate identity.

You will pay about $9 per year for a domain name although some places charge more. And you'll want to be sure that your domain registrar "locks" your domain. That means that no one can move your domain to a different registrar without specific action on your part.

You'll want to think about a few different domain names because your first choice may not yet be available. With a little bit of thinking, you'll still be able to think of some good ones.

Don't make yourself crazy right now with choosing a domain name. It's more important to get started than to try and be perfect. (Note: I still haven't gotten this kind of stuff done perfectly. I just focus on getting a lot of stuff done.)

The second step is to register for a hosting account. In order for your website to be available for visitors, it has to be hosted on a computer (called a "server") that's connected to the Internet.

You can get your domain and hosting under one roof meaning from the same place. Here is a very good one host4profit I find them to be very reliable, and that's what you want reliability.

In general the cost for hosting is dependent upon the amount of services you want and the level of support available. Other factors include whether you prepay for 1 or more years or whether the hosting company supplies a complete online building solution so you don't have to know how to create your own website. You can pay from $10 to $99 (or more) per month.

The third step in developing your website is to plan to capture the contact information from your visitors.

You probably know from your own surfing habits that you visit a lot of websites without buying on your first visit. You plan to go back, but often never do.

That's why smart website owners entice visitors to provide their names and email addresses to join an email list. Then, you can follow up with these prospects to make them additional offers.

Most people use an autoresponder system to handle this very efficiently.

I'll be talking more about using your autoresponder in a future message, but I wanted to make sure you had an idea of the overall plan.

When you're designing your website, it's primary purpose is to make sales. If you're in business, your focus is on making money. So, your business website should be focused on making money.

The secondary purpose of your website is to capture the contact information from your visitors so you can build your email list.

When you visit most websites, you'll find that they are not created based on these 2 concepts. That means you need to ignore the average website you see and focus only on the well-designed sites - the ones aimed at creating immediate sales. As you're reviewing various websites, you'll start to notice the difference. Some catch your attention and keep your interest. Others are just blah.

The overall idea of your website (and any sales messages) is summed up as A-I-D-A.

A - Attention
I - Interest
D - Desire
A - Action

You want to capture your prospect's attention, build up his interest level to create desire and convince him to take action...now!

The most important part of your web page is your headline. Any sales page should lead off with a strong headline that captures the visitor's attention and draws him into reading the page. If the headline fails to do this, then you don't make a sale.

If you have a website that's not converting visitors into buyers, then you want to test some different headline ideas. Changing your headline could result in a 700% to 1,000% increase in conversion rates.

Just so you know, "testing" is a word you're going to hear a lot from anyone who's a savvy marketer. While we work to develop the best presentation possible, it's only after we invite people to visit the site and measure the results that we can truly know whether or not the idea worked.

As you develop your business, you'll want to be continuously trying new ideas, running small tests and measuring the results. When you find something that works better than what you had previously been doing, you start using that as your "control" (the best performing sales system you've developed to date).

When I mention testing, you should realize that you'll have to invest some money, but not a large fortune. Most of your tests starting out will run in the $50 to $200 range. You always test small. Then, when you find something that's profitable, you start to ramp up your marketing.

When you first set up your website and start testing, don't panic if you don't immediately make huge sales with a high conversion rate. Actually, that rarely happens even for me or other marketing experts.

Instead, we run small tests and track the results. Then, we take the best of those ideas, tweak them and run more small tests. You'll want to follow this same process. You operate with a low risk level. Then, you expand your marketing after you know what works.

Action Plan:

1 - Choose your domain name.(Host4profit.com)

2 - Set up a hosting account.(Host4profit)

3 - Work on some ideas for great headlines.


About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/
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