Passive Success

The Key to Passive Success
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

In regard to making money on the Internet, everyone is always
looking for the quick fix. They want to sign up for a program,
place an advertisement, and make hundreds or thousands of dollars
instantly. While this may be possible depending on your
circumstances, the most direct and guaranteed path to success on
the Internet is to stick with the fundamentals.

A friend of mine who is an athletic coach for kids in the city
where I live reminded me of this lesson. This guy is actually so
passionate about kids and athletics that he coaches 4 different
sports: basketball, soccer, baseball and football. Of course, he
has a kid of his own on each team. But what is remarkable about
this guy is the results he gets with his teams.

He was recruited to coach the 8th grade football team where his
children go to school. After 27 years of losing seasons in a row,
the first year my friend became the head coach the team won the
district championship and repeated their championship run the
following year. This past weekend he coached 12 different games
and won all 12 of them. As you can tell, this guy is extremely
dedicated.

But the funny thing is that he and the kids he coaches are not
totally hung up on winning. If they lose a game, they feel
equally good about themselves as they would if they had won. What
matters most to them is how well they played and lived up to
their potential as a team.

The real question is how my friend's teams continually perform
on such a high level and beat nearly anyone they play even though
they are often smaller and younger than their competitors. I
asked this question to my friend the other day and he told me
that it's all in the fundamentals.

In his practices, all he works on with his kids is keeping a
positive mindset and practicing the fundamentals. He told me that
his teams never scrimmage or strategize about upcoming games
during practice. They simply work hard on all the fundamentals of
whatever particular sport they are playing and do so more than
any other team they play. This constant practice and improvement
of the fundamentals is what allows his teams to progress faster
than his competitors. While most other teams get caught up with
how to win, out-strategize, be stronger than and intimidate their
opponents, my friend's team is just so good at the basics that
they blow everyone out of the water when game day arrives.

This got me thinking about my own Internet business and why I've
been able to succeed on such a high level while most others who
have tried to do what I do have failed. The answer is not really
surprising.

Most people who try to build a successful Internet home business
are looking for the quick fix. They want it to work IMMEDIATELY
and so they usually fall prey to business opportunities that
promise to help them get rich overnight and advertising scams
that promise to deliver thousands of hungry prospects to their
website in the next 24 hours. Of course, these opportunistic
schemes are really just geared to steal people's hard earned
money. You see, when someone is desperate and looking for an
INSTANT solution, they will often be taken advantage of and their
chances for success with an Internet home business are slim to
none.

However, while there are thousands of business opportunities on
the Internet and millions of different ways to advertise and
promote your website, I personally practice the fundamentals in
my Internet home business. I do this by sticking with the
business opportunities I've joined for the long haul and
promoting my website consistently with simple, affordable and
easily maintained Internet marketing techniques.

In fact, one of the techniques that works best for me is writing
articles like this one and getting them published on other
people's websites using article syndication tools and software
found online.

By writing articles and getting them published on other websites
online using powerful tools like those mentioned above, I'm able
to get my name and website address in front of thousands of
people without paying a dime in advertising. Of course, the key
to this strategy is that I write and distribute articles
consistently in this way. It's one of those "fundamentals"
that doesn't cost anything but a little time and effort. Fact
is, it's this price of time and effort that most people are
unwilling to pay. They'll gladly part with hundreds or even
thousands of dollars, but ask them to do a little hard work and
they say "No way."

It's this understanding that can separate you from the pack. If
you are willing to practice the fundamentals of your business
faithfully and consistently, you will be destined to succeed on a
high level. But if you can't and you're only looking for the
quick fix, you have already lost the game before you even set
foot on the field.

Even pros like me practice the fundamentals every day. In fact,
especially pros like me practice the fundamentals. The moment I
stop practicing the fundamentals is the moment I stop being a
pro. Think about this carefully and then renew YOUR commitment to
the fundamentals of your Internet home business today. Do this
and you will soar past your competition.



About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Passive Income

The Enormous Power of Past Success
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

I was checking my voice mail yesterday and received a message
that was short and sweet. It said: "My name is Ken Shapiro. I'm
the writer, director, producer and star of the motion picture
'The Groove Tube'. Please call me back at ..."

Interesting. The writer, director, producer and star of a motion
picture?

My curiosity was aroused so I went to Google and looked up "The
Groove Tube". I discovered that Ken Shapiro was indeed all of
the things he said he was and that Chevy Chase, a very famous
American actor, had is debut film appearance in the movie. My
mind determined that Ken Shapiro was a force to be reckoned with
so I gave him a call.

It turns out that Ken found me online and was seeking some
guidance on how to promote his new project at http://www.BedBooks.net. "Bed Books" is a very interesting
innovation and I must admit that I've often wanted to lay on my
side in bed and read a book, but that's not a very comfortable
thing to do. Thus, Ken's unique idea and business has the
potential to really take off.

In our brief conversation, we exchanged pleasantries and I gave
Ken a few tips on getting publicity for his site. He's obviously
a guy who takes action on his ideas so I expect that he'll take
the information I gave him and put it into motion immediately. If
so, you'll be hearing a lot more about Ken and BedBooks.net in
the near future. In exchange for my time and advice, Ken said he
is sending me a "Bed Book" to try out.

What's interesting about my conversation with Ken is my
motivation for having it in the first place. Considering that I
receive an overwhelming amount of voice mails every single day
and that I'm rarely able to call anyone back on the phone
personally, why did I choose to pick up the phone and call Ken on
my dime?

The answer is because Ken had established that he was already
successful. Because of the accomplishment of making "The Groove
Tube" movie in which Chevy Chase appeared back in 1972 I
determined that calling Ken would be, at the very least,
interesting. I also sensed that there could be the possibility
for me to benefit in some way because I perceived Ken to be
powerful and influential.

I was right. Ken is powerful. He's a doer. He makes things
happen and I respect him for that. In this world, it's the
dreamers that take action and persist until they succeed that get
my attention. That's why I called Ken and that's also why he
was able to benefit from a free consultation with me. In that
discussion, I gave Ken some very specific advice for marketing
his website that has the potential to bring him all the business
he can handle.

The point to take home is that Ken's previous success in the
movie business made it a lot easier for him to get the
information and resources he needs to succeed in his new venture.
In other words, past success has power.

When I first started my Internet business it was not easy. In
fact, it was downright difficult. I spent thousands of dollars on
credit trying to learn the game and acquire the tools I needed to
build my business. Everything was expensive and the people who I
thought could help me grow my business the most wouldn't give me
the time of day. I was a nobody in this world.

However, I was persistent and by leveraging my financial and
creative resources I was finally able to make my first sale
online. Once that occurred, I simply focused on what I did right
and did more of it. My sales continued to grow and I was becoming
successful.

From those initial small successes, I was able to continue
building my knowledge. I realized that once I had knowledge, I
could share it. By sharing my knowledge with others, I was able
to become an expert. As an expert, people were attracted to me.
Through that attraction, I was able to sell more goods and
services. I was becoming *very* successful.

Then other experts got attracted to me. They started giving me
their products and services for free. They were also open to the
possibility of working together. The same products and services
that I could barely afford in the beginning of my career and the
same people who wouldn't give me the time of day before, were
now becoming as freely available to me as oxygen itself.

Why? The answer is simple. I was already successful.

Is it easier for the rich to get richer? Absolutely. Is it easier
for successful people to become more successful? Definitely. The
momentum has already been established. Money attracts more money
and success attracts greater success.

Before you get cynical, first consider the fact that most of the
rich and successful people in this world started with nothing but
their ideas and enthusiasm. They were able to use that energy and
put it into motion to create their own success.

In most cases, the path they traveled was riddled with moments of
confusion, struggle and failure. But they persisted and with each
small success their path got easier and easier to travel until
they eventually paved it and turned that path into a "success
super-highway" that now allows them to travel and succeed with
ease.

The enormous power of past success is that it can and will
catapult you toward greater success in the future. Use everything
in your power right now to create some initial success and then
roll that success forward to create more success in your life.
You will ultimately discover this is a very easy thing to do.



About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Passive Income Streams

How to Win the Advertising and Promotion Game
Copyright © Donohugh Magnus
http://www.AutoPilotKings.com

I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no
easy answers.

Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.

The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?

Don't feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough
to get the job done.

Where to spend the money only begins to highlight the other
issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your
advertising.

Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?

When you know what you want, then you will better understand
just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS



About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.AutoPilotKings.com

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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