Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website.
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1. Meta Tags.
Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keyword stag, description tag, and robots tag on each page.
2. Create and update your sitemap.
Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help you generate a sitemap. Once you create a sitemap, submit it to Google and Yahoo.
3. Ensure that all navigation is in HTML.
All too often, navigational items are in the form of java script. Even though navigation technically still works in this format, it's not optimized. Create your navigation in HTML to enhance internal links throughout your website.
4. Check that all images include ALT text.
Your image's alt text is spidered by search engines. If you're not including your keywords in alt text, you're missing out on a huge opportunity for improved search engine result placements. Label all of your images properly.
5. Use Flash content sparingly.
Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.
6. Make sure that your website code is clean.
Keep in mind when optimizing a web page crawlers are basically only looking at your source code. When programming your web pages, having W3C compliant code can make all the difference. Run your code through a W3C validator before promoting.
7. Place keywords in your page content.
Search engines scan your website and web pages for keywords. Shoot for a keyword density of between two and eight percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end.
8. Submit your website to search engine directories.
It's always a good idea to let large search engine directories know that you're out there. Submit your website URL to directories like Google, Yahoo, and DMOZ.
9. Build links to your website.
Consider building a link exchange program or create one-way links to your site using articles or forum posts. All major search engines value the importance of your website based on how many others websites are linking to it.
10. Learn the basics.
Learning to optimize your website for search engines takes time and patience. Start by applying basic search engine optimization principles. If you're new to website optimization, or even a well seasoned veteran, begin by prioritizing which pages are most important to you and go from there. Soon you'll find yourself moving up the rankings.
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30 January 2008
Top 10 Search Engine Optimization Strategies For Your Website!
29 January 2008
How Google Creates The Description Of Your Website
How Google creates the description of your website for the result page. Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.
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http://www.autopilotkings.com
How do Google, Yahoo and MSN/Live create the descriptions and snippets that are used in the search results?
How Google creates descriptions and snippets
Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.
If the found web page doesn't have a meta description tag then Google seems to use the sentence that contains the searched keyword as the description.
If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.
How Yahoo creates descriptions and snippets
Yahoo seems to use only the first part of the meta description which is complemented by a text snippet from the searched page that contains the searched keyword.
If a web page doesn't have a meta description, Yahoo will use the description of the web page from Yahoo's directory (if the page is listed there).
If a web page has no meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.
How MSN/Live creates descriptions and snippets
MSN/Live seems to use the first sentence that contains the searched keyword as the description. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page.
If available, MSN/Live will also use the DMOZ directory description in the results.
What does this mean for your web pages?
If you want to make sure that your web pages are listed with an appealing description in the search results, you should use meta descriptions on your web pages. If you don't want to use the description that is used in the Yahoo directory and on DMOZ.org you should use the corresponding tags that prevent search engines from using these descriptions.
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18 January 2008
Knol - Wikipedia's Rival
There's a new kid on the online block named Knol and even this early in the development stage, some people are already predicting that it could bring about yet another significant change to the way we share information on the Internet.
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Knol is a new Web service being developed by Google that is meant to serve as a virtual storehouse of knowledge on the Internet. With content being contributed by various experts on different topics, it will behave much in the same way that Wikipedia does currently. In fact many industry experts have made the suggestion that Knol is set to become a direct competitor to Wikipedia and other similar types of web sites.
Google is of course the go to web site as far as search engines go, being the most popular search engine web site today by far. If Knol is as successful in drawing a widespread following as the developers hope, it could bring about the Google's transition from a search engine into a company that creates and publishes Web content.
Some industry observers warn that one problem that could potentially arise is that Google's objectivity in presenting search results could be compromised.
Knol – the name of which is derived from the word "knowledge" – is being developed to allow people to create Web pages on virtually any topic. When completed, it will include several features that will allow its users the ability to perform a number of tasks, such as submitting comments, rating individual web pages and suggesting changes.
We mentioned earlier in this article that Knol has been compared to Wikipedia by many industry analysts. While there are in fact many similarities between the two web services, the main difference is that Wikipedia allows virtually anyone to edit an entry while Knol only allows the author of each particular "knol," – which is what the individual pages in the service will be called – to do so. This means that the same topics could have many different authors with sometimes contrasting – or even competing – points of view.
Google has stated that the main thrust of the Knol project was to focus attention on authors who have sufficient expertise on particular topics. As vice president for engineering at Google Udi Manber wrote in the Google corporate blog recently, the Internet has evolved largely without the benefit of a standardized means to highlight the author's name on each web article. He goes on to say that the company believes that knowing who wrote a particular web article will considerably aid users make better use of the Internet and its various content.
Manber also stated that another important goal of Knol was to cover a wide range of topics, from the various sciences to health concerns to history. Eventually they hope to have Knol become the first stop for research on any topic. Today it is Wikipedia that provides that function and its web pages show up at the top of the results page of Google and many other search engines more often than not.
Some in the industry have suggested that this latest move of Google is driven by the unprecedented growth of web sites that combine knowledge resources such as Wikipedia, and that Google feels the need to have a strong presence in that particular area.
Wikipedia is by no means the only web site that offers that type of service. Many other companies have taken slightly different approaches in functioning as knowledge repositories on various topics on the Internet. These services include Squidoo, Yahoo Answers, About.com and Mahalo.
In spite of the widespread popularity of these services – as well as the existence of many free tools that allow experts and regular people the means by which they can share their knowledge online – Manber said that Google feels that it is still not easy enough for the average user to do those things.
Interestingly, considering all the hype and excitement that is currently surrounding the news of Knol's existence, Google has refrained from discussing the project any further than these initial details, and have even said that it is still an experimental project at this time. This means that just like many other Google tests that never saw the light of day, Knol could end up never even being released publicly at all.
As for Wikipedia, site founder Jimmy Wales has downplayed his site's comparison with Knol, saying that while Wikipedia's goal is utmost objectivity in its content, with each individual article being the sum total of the collective knowledge of its various authors, Knol's model will likely result in highly opinionated and possible even contradictory articles on even the simplest of topics.
Another important distinction is that Wikipedia is a strictly non-profit web site that does not carry any type of advertising, while Knol is a decidedly more commercial venture, with its content authors earning revenue from any Google ads on their site.
Wikipedia's Yahoo Answers About.com
25 December 2007
Search Engine News !
Search engine news of the week
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http://www.autopilotkings.com/
Google starts Wikipedia rival Knol
"Our goal is to encourage people who know a particular subject to write an authoritative article about it. [...]
A knol on a particular topic is meant to be the first thing someone who searches for this topic for the first time will want to read. The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions."
Google Subscribed Links integrated into Universal Search
"Google now integrates Subscribed Links results in-between other organic search results, as part of the 'universal search' initiative"
Live Search maps - now in China
"Business search, Collections, and public transit features were emphasized, covering over 100 cities with 7 million business listings."
related: Microsoft acquires one of Europe's top online map services.
Search engine newslets
How Google works (Flash presentation).
47% of Internet users have searched for information about themselves.
Mobile ads: not so fast.
What’s in a name: the state of typo-squatting 2007.
Google's latest search: more CPG advertisers.
News about the DMOZ team.
Google free to bid for UK spectrum.
Is Google a Grinch or a good guy?
Google gets ready to rumble with Microsoft.
Yahoo updates Yahoo Local and Yahoo maps.
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How Google Sees Your Page!
How Google creates the description of your
website for the result page
Copyright © Donohugh Magnus
http://www.autopilotkings.com
Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.
How do Google, Yahoo and MSN/Live create the descriptions and snippets that are used in the search results?
How Google creates descriptions and snippets
Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.
If the found web page doesn't have a meta description tag then Google seems to use the sentence that contains the searched keyword as the description.
If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.
How Yahoo creates descriptions and snippets
Yahoo seems to use only the first part of the meta description which is complemented by a text snippet from the searched page that contains the searched keyword.
If a web page doesn't have a meta description, Yahoo will use the description of the web page from Yahoo's directory (if the page is listed there).
If a web page has no meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.
How MSN/Live creates descriptions and snippets
MSN/Live seems to use the first sentence that contains the searched keyword as the description. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page.
If available, MSN/Live will also use the DMOZ directory description in the results.
What does this mean for your web pages?
If you want to make sure that your web pages are listed with an appealing description in the search results, you should use meta descriptions on your web pages. If you don't want to use the description that is used in the Yahoo directory and on DMOZ.org you should use the corresponding tags that prevent search engines from using these descriptions.
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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