How To Market A Business Using Search Engines

By Akintayo Binuyo

In order to successfully market your online business with search engines you first have to understand how they work, search engines primary purpose is to provide useful information to users doing searches.

Search engines such as Google and yahoo want to give a user the most relevant result when he/she types in the words "refinancing an investment property". The Search engines want the 1st result on the 1st page to educate the searcher about "refinancing an investment property".

You have to understand that the reason Google is so successful is because their customers (people doing searches) are very happy and continue to come back for more! Now that you understand this principle I am going to talk about how to market your online business using search engines.

The next question you should be asking is "How do I get my website on the first page of Google?". Your first step would be to gather your content; content is the relevant information users will be searching for in your market. They could be articles, reports, videos, audio files etc.

The idea is to deliver your content to Google so that they can in turn deliver it to your customers in the form of results from searches. You can either put all your content into a website you create or you can distribute it to other sites that Google already trust. This would be the much faster way! This is known as article marketing.

Another way to use the search engines to market your business is by using pay per click. In this instance you are paying Google to have your ad show up on the right side of searches where users can click on them. You only pay when someone clicks on your ad, what you pay per click depends on how many other people are bidding on the same "keyword" that triggers your ad.

I wasted 17months trying to market my business using search engines, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing article marketing vs. google pay per click, you can use the results to market your business effectively by using the search engines. You can also visit http://www.qualitytrafficbuilder.com/trafficbuilding

Article Source: http://EzineArticles.com/?expert=Akintayo_Binuyo

Recommend : Plug-In Profit Site - Complete Money Making Site Setup FREE!

The Fastest Growing Economy in the World

By Michael Lombardi

Surprising analysts, who had expected China's economy to start slowing this year like the economies of other countries, China reported yesterday that its economy grew by 10.6% in the first quarter of 2008.

China's economy has now grown by more than 10% in each of nine consecutive quarters. Many economists predict that 2008 will be the year China surpasses Germany as the world's third largest economy... a big feat for a country whose output per citizen is a mere $2,500 per annum.

Economic growth in China continues to be unprecedented. The country just revised its 2007 GDP, saying that its economy expanded by 11.9% in 2007, which is higher than the 11.4% GDP growth previously announced. As for continued investment, factory and property spending in urban areas shot up 26% in the quarter ended March 31, 2008.

China's economic growth has been so strong that, again yesterday, the country's central bank increased the percentage of deposits that general banks and lenders must set aside as reserves to a new record 16%.

How does China's growth affect us investors here in North America?

To cool the economy in China, the government there will need to raise interest rates further, allowing the country's currency, the yuan, to increase in value against other world currencies -- the U.S. dollar, in particular.

A higher yuan will result in higher prices for Americans buying cheap imported Chinese goods. Will we really see a difference in the prices of electronics and other goods we import from China? Not really. Even as the yuan increases, technological advancements in Chinese factories will make any increase in the cost of imported goods to North American negligible.

The big problem that I see is the continued accumulation of U.S. dollars by China. Time goes by quickly and, not too far down the road, China will be sitting on $2.0 trillion in U.S. dollars. What will it do with that money? Will China at some point want something other than U.S. dollars for the goods its ships to the U.S.?

From an economist's point of view, too much supply and not enough demand brings prices down. And that is exactly what is happening with the U.S. dollar. The long-term trend of a falling U.S. dollar (not just in yuan, but in euros, pounds and gold) is far from over. From a consumer's point of view, a lower priced dollar will make travel outside the U.S. more expensive.

As investors, since 2003, I have been suggesting that there is an opportunity for us to buy shares of quality foreign companies in non-denominated U.S. dollars. That strategy has proved itself well and profitably. I also believe that it still to be a prudent strategy, especially for investors looking at quality foreign gold stocks.

Michael Lombardi, CFP, MBA
Stock Market Investing Advice- Profit Confidential
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HOW YOU CAN GET FREE RADIO ADVERTISING

The greatest expense you're going to incur in conducting a

successful business is advertising.

Copyright © AutoPilotKings
http://www.AutoPilotKings.com

You have to advertise. Your business cannot grow and flourish

unless you advertise. Advertising is the "life-blood" of any

profitable business. And regardless of where or how you

advertise, it's going to cost you in some form or another.


Every successful business is built upon, and continues to thrive,

primarily, on good advertising. The top companies in the world

allocate millions of dollars annually to their advertising

budget. of course, when starting from a garage, basement or

kitchen table, you can't quite match their advertising

efforts---at least not in the beginning. But there is a way you

can approximate their maneuvers without actually spending their

kind of money. And that's through "P.I" Advertising.

"P.I." stands for per inquiry. This kind of advertising is most

generally associated with broadcasting, where you pay only for

the responses you get to your advertising message. It's very

popular--somewhat akin to bartering--and is used by many more

advertisers than most people realize. The advantages of PI

Advertising are all in favor of the advertiser because with this

kind of an advertising arrangement, you can pay only for the

results the advertising produces.


To get in on this "free" advertising, start with a loose leaf

notebook, and about 100 sheets of filler paper. Next, either

visit your public library and start poring through the Broadcast

Yearbook on radio stations in the U.S., or Standard Rate and Data

Services Directory on Spot Radio. Both these publications will

give you just about all the information you could ever want about

licensed stations.


An easier way might be to call or visit one of your local radio

stations, and ask to borrow (and take home with you) their

current copy of either of these volumes. To purchase them

outright will cost $50 to $75.


Once you have a copy of either of these publications, select the

state or states you want to work first. It's generally best to

begin in your own state and work outward from there. If you have

a moneymaking manual, you might want to start first with those

states reporting the most unemployment.


Use some old fashioned common sense. Who are the people most

likely to be interested in your offer, and where are the largest

concentrations of these people? You wouldn't attempt to sell

windshield de-ice canisters in Florida, or suntan lotion in

Minnesota during the winter months, would you?


At any rate, once you've got your beginning "target" area decided

upon, go through the radio listings for the cities and towns in

that area, and jot down in your notebook the names of general

mangers, the station call letters, and addresses. be sure to list

the telephone numbers as well.


On the first try, list only one radio station per city. Pick out

the station people most interested in your product would be

listening to. This can be determined by the programming

description contained within the date block about the station in

the Broadcasting Yearbook or the SRDS Directory.


The first contact should be in the way of introducing yourself,

and inquiring if they would consider a PI Advertising campaign.

You tell the station manger that you have a product you feel will

sell very well in his market, and would like to test it before

going ahead with a paid advertising program. You must quickly

point out that your product sells for, say $5, and that during

this test, you would allow him 50% of that for each response his

station pulls for you. Explain that you will handle everything for

him: the writing of the commercials, all accounting and

bookkeeping, plus any refunds or complaints that come in. In

other words, all he has to do is schedule your commercials on his

log, and give them his "best shot." When the responses come in,

he counts them, and forwards them on to you for fulfillment. You

make out a check for payment to him, and everybody is happy.


If you've contacted him by phone, and he agrees to look over your

material, tell him thank you and promise to get a complete

"package" in the mail to him immediately. Then do just that.

Write a short cover letter, place it on top of your "ready-to-go"

PI Advertising Package, and get it in the mail to him without

delay.


If you're turned down, and he is not interested in "taking on"

any PI Advertising, just tell him thanks, make a notation in your

notebook by his name, and go to your next call. Contacting these

people by phone is by far the quickest, least expensive and most

productive method of "exploring" for those stations willing to

consider your PI proposal. In some cases though, circumstances

will deem it to be less expensive to make this initial contact by

letter or postcard.


In that case, simply address you card or letter to the person you

are trying to contact. Your letter should be positive in tone,

straight forward and complete. Present all the details in logical

order on one page, perfectly typed on letterhead paper, and sent

in a letterhead envelope. (Rubber-stamped letterheads just won't

get past a first glance.) Ideally, you should include a

self-addressed and stamped postcard with spaces for positive or

negative check marks in answer to your questions: Will you or

won't you over my material and consider a mutually profitable

"Per Inquiry" advertising campaign on your station?


Once you have an agreement from your contact at the radio station

that they will look over your materials and give serious

consideration for a PI program, move quickly, getting your cover

letter and package off by First Class mail, perhaps even Special

Delivery.


What this means is at the same time you organize your "radio

station notebook," you'll also want to organize your advertising

package. Have it all put together and ready to mail just as soon

as you have a positive response. Don't allow time for that

interest in your program to cool down.


You'll need a follow-up letter. Write one to fit all situations;

have 250 copies printed, and then when you're ready to send out a

package, all you'll have to do is fill in the business salutation

and sign it. If you spoke of different arrangements or a specific

matter was discussed in your initial contact, however, type a

different letter incorporating comments or answers to the points

discussed. This personal touch won't take long, and could pay

dividends!


You'll also need at least two thirty-second commercials and two

sixty-second commercials. You could write these up, and have 250

copies printed and organized as a part of your PI Advertising

Package.


You should also have some sort of advertising contract written

up, detailing everything about your program, and how everything

is to be handled; how and when payment to the radio station is to

be made, plus special paragraphs relative to refunds, complaints,

and liabilities. All this can be very quickly written up and

printed in lots of 250 or more on carbonless multi-part snap-out

business forms.


Finally, you should include a self-addressed and stamped postcard

the radio station can use to let you know that they are going to

use your PI Advertising program, when they will start running

your commercials on the air, and how often, during which time

periods. Again, you simply type out the wording in the form you

want to use on these "reply postcards", and have copies printed

for your use in these mailings.


To review this program: Your first step is the initial contact

after searching through the SRDS or Broadcasting Yearbook. Actual

contact with the stations is by phone or mail. When turned down,

simply say thanks, and go to the nest station on the list. For

those who want to know more about your proposal, you immediately

get a PI Advertising Package off to them via the fastest way

possible. Don't let the interest wane.


Your Advertising Package should contain the following:

1. Cover letter

2. Sample brochure, product literature

3. Thirty-second and sixty-second commercials

4. PI Advertising Contract

5. Self-addressed, stamped postcard for station acknowledgment and

acceptance of your program.


Before you ask why you need an acknowledgment postcard when you

have already given them a contact, remember that everything about

business changes from day to day---conditions change, people get

busy, and other things come up. the station manager may sign a

contract with your advertising to begin the 1st of March. The

contract is signed on the 1st of January, but when March 1 rolls

around, he may have forgotten, been replaced, or even decided

against running your program. A lot of paper seemingly "covering

all the minute details" can be very impressive to many radio

station managers, and convince them that your company is a good

one to do business with.


Let's say that right now you're impatient to get started with

your own PI Advertising campaign. Before you "jump off the deep

end," remember this: Radio station people are just as

professional and dedicated as anyone else in business---even more

so in some instances--so be sure you have a product or service

that lends itself well to selling via radio inquiry system.


Anything can be sold, and sold easily with any method you decide

upon, providing you present it from the right angle. "hello out

there! Who wants to buy a mailing list for 10 cents a thousand names?"

wouldn't even be allowed on the air. However, if you have the

addresses of the top 100 movie stars, and you put together an

idea enabling the people to write to them direct, you might have

a winner, and sell a lot of mailing lists of the stars.


At the bottom line, a lot is riding on the content of your

commercial---the benefits you suggest to the listener, and how

easy it is for him to enjoy those benefits. For instance, if you

have a new book on how to find jobs when there aren't any jobs.

You want to talk to people who are desperately searching for

employment. You have to appeal to them in words that not only

"perk up" their ears, but cause them to feel that whatever it is

that you're offering will solve their problems. It's the product,

and in writing of the advertising message about that product are

going to bring in those responses.


Radio station managers are sales people, and sales people the

world over will be sold on your idea if you put your selling

package together properly. And if the responses come in your

first offer, you have set yourself up for an entire series of

successes. Success has a "ripple effect," but you have to start

on that first one. We wish you success!


About the Author:
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To find the best home based business ideas and
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http://www.AutoPilotKings.com

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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success Business Marketing

Why Page Rank is Important in Building Traffic

Copyright © Donohugh Magnus
http://www.autopilotkings.com/

Google PageRank is important in building traffic to your website for a number of reasons. Before we discuss why, here is quick heads up on how it works.

Page Rank is based on links between your site and other sites, in fact specifically between web pages, since it is links between individual pages rather than complete websites that interests Google. That is because Google lists individual pages and not domains. There is a formula that Google uses to determine the value of each link to your site, which is based on the PageRank of the web page providing the link and also the number of other links leaving that page.

You can see the page Rank in the Google PageRank bar on the Google Toolbar - it is the green bar that shows a numerical value of 0 to 10 when you hover your cursor over it. This value is logarithmic, which means that if it takes 10 links to reach PR 1, then it takes a lot more to reach 2. If Google uses a logarithmic factor of 8, as it might do (nobody knows), then it will take 8 links to your site to get to PR 1, 64 to reach PR 2, 512 to PR 3 and so on. This is very basic, since, as I have stated, it also depends on the PR of the page providing the link and the number of other links leaving that page.

Here are the top 4 reasons that in my opinion help most to generate traffic and make you money:

1. The higher your Google PageRank, then the higher Google is likely to list you in the search engine results pages. Google take the view than the more other websites link to yours, then the more relevant your web page must be to the topic in hand, otherwise they wouldn't link to you. In fact, the links are to specific pages in your site, not to the site as a whole, which is why it is called 'Page Rank' and not Site Rank.

2. The higher the Page Rank, then the more relevant other people will consider any particular page on your website to be. They will feel more confident that if they visit your site they will have their questions answered and find the information they are looking for.

3. A high Page Rank shows that you have a high number of links on the pages of other websites. There is then the possibility of others clicking on these links to get to your website.

4. The higher your Page Rank, then the more people will want you to link to their website. That means that they too will be likely to visit your site. They will also offer you a reciprocal link if you want one, and that too will provide you with more exposure online.

There are some factors you should keep in mind that could affect your Page Rank. The way your domain name is presented is very important. Take at look at these domains: www.mydomain.com, www.mydomain.com/index.html, domain.com, domain.com/index.html

They are all different URLs that will lead somebody using them to your domain. However, search engine spiders see them all as different URLs, and if you use different ways to write your home page URL, then they will all be listed separately, and all be given a different Page Rank. Thus, the page rank for any one of them will be weaker than your page would have been if you had used only the one way to express it. Get into the habit of expressing your domain in only one way.

There are other ways in which poor use of your website URLs and also injudicious linking policies, can harm your Page Rank, but the main point that should keep in mind is that the your page rank applies to each page individually, and you get a share of the Google PageRank of the page that provides you with the link. If that page has a PR of zero, then you get nothing.

In giving my reasons for page rank being important in building traffic, I should stress that it is not one of my more important ways. However, Google takes notice of your PageRank, otherwise why would it bother giving you a Page Rank in the first place. For that reason alone it is well worth building up as many links back to your webpages as possible, not just for the traffic, but also to keep your website in the public eye.

It is the Home Page that is highest listed on most search engines, and also the page is given the highest PageRank, so if you can persuade others to link to your home page in return for a link from a page internal to your site, then that would be a good deal, and is what you should be trying for.

Don't ask me though, because I would a link back from your highest Page Ranked page!

About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Google Rank Link