Fast-Track Your Journey to Home Business Success
Copyright © Donohugh Magnus
http://www.autopilotkings.com/
No one has ever logged onto the Internet for the first time and
started pocketing dollars in a really short period of time. As
with all things in life, there is a learning curve.
SOME PERSONAL HISTORY
Just a few short years ago, I was a working stiff just like you.
One day, I bought and read a book called "Multiple Streams of
Income" by bestselling author, Robert Allen. Immediately, I
began my journey.
Every night after work and after my wife and children went to
sleep, I would get online and explore different ways of using the
Internet to make money.
In the two years that followed, I spent over $10,000 racking up
credit card debt buying eBooks, membership sites, special
reports, opt-in leads, and joining every "guru" recommended
business opportunity that flew into my email inbox.
I stayed up learning, working, and drinking coffee until 5:00 in
the morning, month after month filled with the hope of making
money online.
In my third year of working part-time to build a home based
income, I finally broke through and earned over $100,000 in just
twelve months from the Internet.
BECOME THE MASTER OF YOUR LEARNING CURVE
Research the lives of all of the "gurus." The one thing that
you will learn is that my own experience is not unique. Most of
the high earners on the Internet experienced a learning curve
very similar to my own.
Chances are that your curve will also be similar to mine, but it
is my hope that you can get to the top faster than even I did.
Three years was a long time to struggle, but every ounce of
struggle was worth the reward I have finally received.
In order to shorten your own learning curve, you must do a few
things differently than the rest of us did. You must become the
master of your learning curve.
THE SHORTEST DISTANCE BETWEEN TWO POINTS IS A STRAIGHT LINE
There is only one way to shorten the curve on the Internet:
You must plan to succeed!
Here is the deal. Most people put up a freebie website and select
a few affiliate programs to add to their website. Right out of
the gate, most people are running for the finish line without any
real plan in mind.
After a few short weeks, people begin to see the writing on the
wall that says, "This is going to be a long hard road."
People check their hit counters daily for six weeks before they
realize that getting traffic to their free site is going to be
tough.
At this point, they begin developing their first batch of
advertising. Then they spend countless months finding places to
show their advertisements for free. Some make an even more
drastic mistake by blowing thousands of hard earned dollars on
their new and untested ads.
These are the people who will learn the facts of life the hard
way.
In time, they will learn how to make their advertising work for
them, but most will earn very little money from their affiliate
programs.
At this point in the learning curve, most people throw up their
hands and walk away from their dreams in utter disgust. Instead
of a walking away point, this should have convinced the
struggling online entrepreneur that they were simply traveling
the wrong road.
YOU MUST PLAN TO SUCCEED
From day one, you must begin to learn about the nuances of web
promotion. Read everything you can get your hands on. Don't just
read the hype, back it up with the opinions of others who have
reviewed the same programs before you came along. Learn from
their mistakes and successes.
As you begin to learn, you must also look to make a decision. Do
you want to step into a pre-built program that is designed to
help you to succeed, OR do you want to create a completely new
program of which you are the sole owner?
If you decide to step into a pre-designed and complete turn-key
online money-making venture, then you must select the right
venture to step into. If this is your decision, I encourage you
to check out the Plug In Profit Site at:
http://www.PlugInProfitSite.com/main-19887
If you decide to go the journey on your own, then do all of the
necessary research, planning and preparation that is needed for
your success.
PREPARE TO SUCCEED
Decide what you think you would want to do, and then figure out
how your planned site will generate a real income.
About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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4 January 2008
3 January 2008
Passive Income Streams
How to Win the Advertising and Promotion Game
Copyright © Donohugh Magnus
http://www.AutoPilotKings.com
I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.
THERE ARE NO SIMPLE ANSWERS
The how much to spend and where to spend it questions have no
easy answers.
Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.
The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.
THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING
Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?
Don't feel bad about that. It has happened to many of us before.
See, knowing where to spend the advertising money is not enough
to get the job done.
Where to spend the money only begins to highlight the other
issues connected with advertising:
· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns
THE MARKETING PLAN
The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.
ADVERTISING STRATEGY
It is important to understand what you expect to gain from your
advertising.
Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?
Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?
Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?
When you know what you want, then you will better understand
just how to do it.
HEADLINES, AD COPY AND VISUAL PRESENTATION
You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.
Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.
TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS
About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.AutoPilotKings.com
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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2 January 2008
Plugin Profits
How to Create Compelling Site Titles and Descriptions
Copyright © Donohugh Magnus
http://www.autopilotkings.com/
There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site.
These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines's algorithm, but are most important in terms of their ability to compel someone to visit your Web site. That is, after all, the ultimate goal of search engine positioning, isn't it? Not a lot of point in attaining a top ranking in a search engine if you are just going to call your site "Shop Here."
Of course, both the title and the description META tag must be compelling, but the Title tag has special relevance, because so many search engines use the title exactly as it appears on your page. Some search engines will use the site description that you give in the META tags, but others will not. For this reason, the title of the site is more important than the site description.
Longer Titles are More Effective
Longer titles build a more compelling reason to visit a Web site. Because it takes a certain number of words to persuade someone to to take action, logic dictates that longer sentences have more opportunity to create that compelling argument. It is difficult to discuss time, money, value, and the problem that the Web site solves in just two or three words.
People often scan headlines in brochures and magazines, even when they don't read all the information. Since the title is usually a hyperlink, it is a different color, and it is generally bold and easier to read than the site's description in the search engine listing. When it is longer, there are more words with which to "hook" a reader. If something catches the reader's eye as they scroll down a list of site titles, they will hopefully read the site description. If you have done your work, they will be hooked.
People Don't Read Text, They Recognize Words
People don't read individual letters after about the time they turn 12 years old; they recognize words. Educators know that people glance at words and recognize the words by the shapes defined by the tops of the letters. If you don't believe it, take a sentence in any newspaper or book and cover the bottom half of the words. You can still read the words with relative ease. Now, cover the top of a different sentence. You will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words. Interesting, but how does this apply here?
Here's how: Since people recognize words because the tops of words vary in height and appearance, then sentences that start with just one capital letter and then lowercase letters are easier to recognize and get read faster.
Words in all caps are hard to read. People don't like to read them and don't read them as easily. Recognizing the words in the sentences is tedious, and these listings are frequently overlooked.
Every little advantage helps you.
About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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1 January 2008
Incredible Internet Profits Exposed!
Resources Of Others To
Explode Your Business...
With No Cost Or Risk To You!"
http://www.autopilotkings.com/
One of the very best ways (okay, the best way!) to quickly create thousands of dollars risk-free is by doing joint ventures.
A joint venture (JV) is simply when 2 people (or businesses) work together to reach a common goal. Big businesses do this all the time. That's why the computer you're looking at right now came pre-loaded with software from Internet service providers like AOL and/or MSN.
Most JV's involve one person with a product to sell and the other person with a high traffic website or an email list (or both) that's targeted to the group which is known to buy the product.
I regularly do JV's from both perspectives - as the person with the product and the person with the list. My revenues from joint ventures in the last few years are well over a million dollars. Actually, they're probably over a couple of million if I took the time to really add everything up.
If you're looking to increase your business without taking any risk - and or having to spend a lot of money on advertising, you should actively pursue joint ventures.
The reason that I mention there's no risk is that you won't be paying your JV partner to sell your product until after you collect the money. In other words, the JV partner will run the promotion and drive the traffic. You'll make the sales and collect the money.
Then, you'll pay your JV partner after you already have the money from the sales. You don't pay anything up front so you have no risk!
So how come I waited all the way until this lesson to mention how great joint ventures are?
See, most people make a real mess when they first try to set up a joint venture. They jump the gun and start contacting people willy-nilly. No plan. No credibility. So they fail miserably and run around telling everyone that JV's don't work.
Not true. JV's - like anything else - don't work if you don't approach them correctly.
Before you approach a potential partner and (a) try to get him excited about selling your product so (b) he can risk his time, effort and credibility with his list, you need to have your ducks in a row.
First, you must have a website that converts visitors in customers. You must test this and have proven results. (That's a big part of why you'll start with pay-per-click advertising.)
Your JV partners are not going to be your guinea pigs and test everything for you. Forget it.
It's your job to deliver a sales system that works.
Second, you must have an email ad or website ad that has been tested and proven to work.
Third, you must have a tracking system in place to provide real-time reporting of clicks and sales. You can use your affiliate program for this (almost everyone does). The affiliate program in 1ShoppingCart.com is perfect for this.
Only after you've got these items in place should you contact anyone about doing a joint venture. Otherwise, you're wasting your time.
To find JV partners, you can use several methods:
1 - Go to any search engine and search on your target keywords. That's going to give you a list of websites that probably have a lot of traffic that's coming from your target market.
2 - Narrow down that search by also searching for "ezines" or "newsletters" so you have a list of sites likely to have online newsletters that reach your target market.
3 - Plain old-fashioned networking. Whenever you're in contact with anyone that does business in your target market, be alert to the opportunity that might exist to joint venture with them or someone else they know.
4 - Referrals. After you've completed a successful joint venture and delivered a fat, juicy check to your partner, ask him for referrals to people he knows that would also be interested in grabbing some easy cash.
By now, you should be completely pumped up about the incredible possibilities available for you to use joint ventures to explode your business - at no cost and no risk to you!
Go kick some butt!!
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Google Slams Paid Links? Good or Bad?
Another under-the-radar-of-the-real-world blog firestorm erupted yesterday over high profile page rank drops. Google dropped visible PR of many blogs and mainstream news sites presumably as a penalty for selling links.
No one except Google really knows for sure why PR dropped for these sites but it certainly looks like an extension of September's paid directory massacre. This time Google targeted some well-known sites in the search marketing world and mainstream news too.
Sites include niche blogs like Search Engine Journal, Search Engine Roundtable, ProBlogger and nationally prominent sites such as WashingtonPost.com and Forbes.com.
>>> Should Google penalize sites that sell links? Leave Your Comment.
The reactions around the web fall into four categories. Again... these are not my opinions, just a synopsis of what I have read from hundreds of comments in blogs, articles and forums.
1. Google Is Justified
This should come as no surprise, after all Google warned us. Paid links hit at the core of why we all love Google ... its quality search results. Google is perfectly justified in taking steps to protect the integrity of its SERPS.
Lowering page rank of those who sell links levels the playing field for all of us who don't sell them. It is Google's search engine and they can do what they want in order to keep it great and even improve it. Your Thoughts...
2. Google is Out of Control
Google sells links and should not penalize others for selling them too. Why should Google be able to tell me how to link and whom to link to? What is wrong with linking and why should I have to put a no-follow tag on a link when I genuinely like a site? How does their algorithm know that I received payment for a link?
Google is simply out to crush competition. Don't they remember their roots? It was the webmasters who were the first adopters of Google's search engine. It was us who made you rich Google! One blogger called it a Google "bitch slap!" Is Google retaliating against me for criticizing them in my blog?
Is Google the next Microsoft? All of us lowly web peasants should ask forgiveness from our beloved Internet King! Google, you are a competitive monopoly who should realize that your actions impact the livelihoods of thousands of Internet entrepreneurs. Agree?
3. Why Me? Please Give My PR Back!
I don't sell links anymore. I have removed all the links that look like they are paid. Now please reinstate my page rank! I want to thank all of my sponsors and I hope that they will keep this PR drop in perspective and continue advertising with me. I really don't sell links, I am simply thanking my friends and partners for their support.
I am sorry I did not take your prior statements more seriously. Google, I thought that you were talking about link farms, not quality content sites like mine that sell a link here and there. I literally spend 60 hours a week writing unique content and I have now removed the links that look suspicious.
I was just kidding when I suggested my page rank loss was because I stopped using Adsense. I have written you asking for my page rank back and I am waiting for your response. Will pleading help?
4. Denial and Deflection
This is only part of an overall page rank adjustment. When the dust settles my page rank will be back to normal. No one should pay attention to PR anyways, it has nothing to do with the value of your content.
Google is doing this for show, it is not at all reflective of their internal page rank used in the search algorithm. My pageviews have gone up, not down since my page rank was lowered. I didn't lose any sleep over it and you shouldn't either! Do you agree?
--- --- ---
Is Google justified with lowering the page rank of sites that sell links because it messes with their search results? Or, is Google out of control and simply protecting its turf as some have suggested? Should Google quickly reinstate the PR of sites that stop selling links? Does page rank really matter anymore? Will a lower page rank eventually cause a drop in traffic?
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/
Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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