Gold Internet Profits

Convincing People To Buy
Copyright © Donohugh Magnus http://www.AutoPilotKings.com

As you should remember from the last lesson, the overall concept of your website (and any sales messages) is summed up as A-I-D-A.

A - Attention
I - Interest
D - Desire
A- Action

You want to capture your prospect's attention, build up his interest level to create desire and convince him to take action...now!
The most important part of the page is your headline. The purpose of the headline is to capture the reader's attention and get him to read the 1st sentence of your sales message. The purpose of the 1st sentence is get him to read the 2nd sentence. And so on.

You need to keep the reader's interest and bring him down the page until you've created enough desire that he will take action and order.

Other important parts of the sales page are:

1. listing the features and benefits
2. building the value of your product or service
3. developing your credibility
4. providing proof that what you say is true
5. crafting a flow that leads to the inescapable conclusion that your visitor must buy immediately.

You're probably thinking that creating a good web page that sells is going to be a daunting task, especially if you're just learning this stuff. And it can be.
But your ability to make the sale is crucial to the success of your business

About the Author:
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To find the best home based business ideas and opportunities so you can work at home visit: http://www.AutoPilotKings.com
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Online Business

30 Days to
Incredible Internet Profits
Copyright © Donohugh Magnus
http://www.autopilotkings.com/


"Planning Your Website"

Now that you've decided on your hot target market and picked the product that you want to sell, it's time to plan your website.

The first step is to choose a domain name like www.YourName.com. You should always pick a domain that ends in ".com". That's the way that most people think of business websites. Plus, some of the search engines rank .com websites higher than any other extension.

When you're figuring out what words to use in the domain name, you may want to have a domain that's got your business name, or your product name or your keyword focus.

Examples:

You have a current retail business as "Price Solution 4u". It makes sense for you to have a site at www.PriceSolution4u.com.

If you're going to sell a product called "Plugin Profit: When You Absolutely, Positively Must Make Money Right Now!" (Which I actually do sell). So I have a website at http://www.pluginprofitsite.com/main-19887 . I usually set up a different website for each different product so that each business has its own separate identity.

You will pay about $9 per year for a domain name although some places charge more. And you'll want to be sure that your domain registrar "locks" your domain. That means that no one can move your domain to a different registrar without specific action on your part.

You'll want to think about a few different domain names because your first choice may not yet be available. With a little bit of thinking, you'll still be able to think of some good ones.

Don't make yourself crazy right now with choosing a domain name. It's more important to get started than to try and be perfect. (Note: I still haven't gotten this kind of stuff done perfectly. I just focus on getting a lot of stuff done.)

The second step is to register for a hosting account. In order for your website to be available for visitors, it has to be hosted on a computer (called a "server") that's connected to the Internet.

You can get your domain and hosting under one roof meaning from the same place. Here is a very good one host4profit I find them to be very reliable, and that's what you want reliability.

In general the cost for hosting is dependent upon the amount of services you want and the level of support available. Other factors include whether you prepay for 1 or more years or whether the hosting company supplies a complete online building solution so you don't have to know how to create your own website. You can pay from $10 to $99 (or more) per month.

The third step in developing your website is to plan to capture the contact information from your visitors.

You probably know from your own surfing habits that you visit a lot of websites without buying on your first visit. You plan to go back, but often never do.

That's why smart website owners entice visitors to provide their names and email addresses to join an email list. Then, you can follow up with these prospects to make them additional offers.

Most people use an autoresponder system to handle this very efficiently.

I'll be talking more about using your autoresponder in a future message, but I wanted to make sure you had an idea of the overall plan.

When you're designing your website, it's primary purpose is to make sales. If you're in business, your focus is on making money. So, your business website should be focused on making money.

The secondary purpose of your website is to capture the contact information from your visitors so you can build your email list.

When you visit most websites, you'll find that they are not created based on these 2 concepts. That means you need to ignore the average website you see and focus only on the well-designed sites - the ones aimed at creating immediate sales. As you're reviewing various websites, you'll start to notice the difference. Some catch your attention and keep your interest. Others are just blah.

The overall idea of your website (and any sales messages) is summed up as A-I-D-A.

A - Attention
I - Interest
D - Desire
A - Action

You want to capture your prospect's attention, build up his interest level to create desire and convince him to take action...now!

The most important part of your web page is your headline. Any sales page should lead off with a strong headline that captures the visitor's attention and draws him into reading the page. If the headline fails to do this, then you don't make a sale.

If you have a website that's not converting visitors into buyers, then you want to test some different headline ideas. Changing your headline could result in a 700% to 1,000% increase in conversion rates.

Just so you know, "testing" is a word you're going to hear a lot from anyone who's a savvy marketer. While we work to develop the best presentation possible, it's only after we invite people to visit the site and measure the results that we can truly know whether or not the idea worked.

As you develop your business, you'll want to be continuously trying new ideas, running small tests and measuring the results. When you find something that works better than what you had previously been doing, you start using that as your "control" (the best performing sales system you've developed to date).

When I mention testing, you should realize that you'll have to invest some money, but not a large fortune. Most of your tests starting out will run in the $50 to $200 range. You always test small. Then, when you find something that's profitable, you start to ramp up your marketing.

When you first set up your website and start testing, don't panic if you don't immediately make huge sales with a high conversion rate. Actually, that rarely happens even for me or other marketing experts.

Instead, we run small tests and track the results. Then, we take the best of those ideas, tweak them and run more small tests. You'll want to follow this same process. You operate with a low risk level. Then, you expand your marketing after you know what works.

Action Plan:

1 - Choose your domain name.(Host4profit.com)

2 - Set up a hosting account.(Host4profit)

3 - Work on some ideas for great headlines.


About the Author:
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To find the best home based business ideas and
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Wealth Creation

Affiliate Marketing Secret To Online Riches
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

Frequently, when harnessing article marketing to drive traffic to a website, people by default post their articles to article-marketing sites such as EzineArticles.com. However, there is a way to siphon traffic to your website with the use of affiliate marketing blogs.

You see, these affiliate marketing blogs are a perfect opportunity to rank high in the search engines and send free traffic to your affiliate sites. This article will give you an overview on how to harness affiliate marketing blogs and earn more profits over the “little guy” who’ll never earn enough affiliate commissions to pay the phone bill.

1. Choose keywords that are related to your affiliate marketing niche. Don’t make the mistake of choosing highly-searched terms in your niche. These terms are highly competitive (for example, if you’re selling a weight loss product, you don’t want your main keyword to be “weight loss”). Choose a longer-tail keyword such as “weight loss using EAS supplements” to “drill-down” you niche. These long-tail keywords might have less traffic, but competition isn’t as keen and you’ll get ranked in the search engines faster when you put them in your affiliate markeing blog.

2. Write content-rich affiliate marketing articles to put in your affiliate marketing blog. Assuming you have chosen an affiliate program with great support, products that convert, and sample emails and articles, you are now ready to write simple articles you will later post to your affiliate marketing blog. Here are a couple tips on article writing: They needn’t be long (only 300-500 words) and don’t need to be perfect in grammar and spelling. Just choose a “factoid” you can expand on in an article and write in a fashion that makes the article interesting and the reader feel they didn’t waste their time. If you’re lucky, the prospect might come back to your affiliate marketing blog over and over again and buy more from you.

3. Set up your affiliate marketing blog. The good news is that you don’t have to pay to start an affiliate marketing blog. Free blogs you can use to post your articles include Blogger.com, Wordpress.com, Squidoo.com, and Tumblr.com. As of right now, Tumblr is a good blog to start with if you want to start an affiliate marketing blog and get high rankings in the search engines.

Why use affiliate marketing blogs instead of just posting to e-zine sites? Well, posting to your own affiliate marketing blog gives you the power to change and edit things the way you want. You can also “ping” the search engines which signifies that a new affiliate marketing blog post has been placed and to come and “spider” the site. The best part is that owning an affiliate marketing blog with interesting articles will compel people to visit the blog over and over again.

You see, affiliate marketing blogs are one of the most popular content platforms on the Internet. It is easy to post content-rich content without having to mess around with HTML and other technical stuff that derails most newbies. Therefore it is a “no brainer: to have a group of affiliate marketing blogs you can keep adding content to and get higher rankings in the search engines.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/
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