Gold Internet Profits

Convincing People To Buy
Copyright © Donohugh Magnus http://www.AutoPilotKings.com

As you should remember from the last lesson, the overall concept of your website (and any sales messages) is summed up as A-I-D-A.

A - Attention
I - Interest
D - Desire
A- Action

You want to capture your prospect's attention, build up his interest level to create desire and convince him to take action...now!
The most important part of the page is your headline. The purpose of the headline is to capture the reader's attention and get him to read the 1st sentence of your sales message. The purpose of the 1st sentence is get him to read the 2nd sentence. And so on.

You need to keep the reader's interest and bring him down the page until you've created enough desire that he will take action and order.

Other important parts of the sales page are:

1. listing the features and benefits
2. building the value of your product or service
3. developing your credibility
4. providing proof that what you say is true
5. crafting a flow that leads to the inescapable conclusion that your visitor must buy immediately.

You're probably thinking that creating a good web page that sells is going to be a daunting task, especially if you're just learning this stuff. And it can be.
But your ability to make the sale is crucial to the success of your business

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