How Google Sees Your Page!

How Google creates the description of your
website for the result page
Copyright © Donohugh Magnus
http://www.autopilotkings.com

Having high rankings on search engines is a great thing. However, it's also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.

How do Google, Yahoo and MSN/Live create the descriptions and snippets that are used in the search results?

How Google creates descriptions and snippets

Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.

If the found web page doesn't have a meta description tag then Google seems to use the sentence that contains the searched keyword as the description.

If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.

How Yahoo creates descriptions and snippets

Yahoo seems to use only the first part of the meta description which is complemented by a text snippet from the searched page that contains the searched keyword.

If a web page doesn't have a meta description, Yahoo will use the description of the web page from Yahoo's directory (if the page is listed there).

If a web page has no meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.

How MSN/Live creates descriptions and snippets

MSN/Live seems to use the first sentence that contains the searched keyword as the description. If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page.

If available, MSN/Live will also use the DMOZ directory description in the results.

What does this mean for your web pages?

If you want to make sure that your web pages are listed with an appealing description in the search results, you should use meta descriptions on your web pages. If you don't want to use the description that is used in the Yahoo directory and on DMOZ.org you should use the corresponding tags that prevent search engines from using these descriptions.



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To find the best home based business ideas and
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Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Turning Pennies into Dollars

Your Home Business: Turning Pennies into Dollars
Copyright © Donohugh Magnus
http://www.autopilotkings.com

Henry Ford taught us that to simplify the manufacture of
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at
a cost whereas the average person could afford to buy one.

The lesson we should take from this is that having the ability
to improve the process of getting the job quicker and cheaper,
without compromising the quality of the job being done, will
help catapult the person who simplified the process to the top
of his/her field.

Pennies saved in your home business can turn into dollars at the
end of the day, and dollars can quickly multiply into hundreds
or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you
think a saving of two fifths of a penny could make any real
difference in the profit margin of a home business? Of course
the right answer is "it depends on how many transactions are
done in a year, utilizing the savings of the two fifths of one
penny."

You only have to think back a couple of decades to really
appreciate this question. Do you remember the nut that lived and
died in a Las Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that he died of
starvation? If you guessed Howard Hughes (1905-76), pat yourself
on the back.

Now Howard did not make all of his money on his two fifths of
one penny. He did however make a ton of money from his two
fifths of one penny. It seems Howard owned a can manufacturing
company. And one day, Howard`s team figured out how they could
make one minor change in the design of their food can to reduce
the amount of tin necessary to make a single can.

As the story goes --- if my memory serves me correctly --- the
reduction in tin usage equaled a saving of two fifths of one
penny per can. Howard --- being the really smart businessman
that he was --- decided that he would not be so greedy as to
keep all of the savings for himself. What Mr. Hughes did do was
to keep half of the savings for himself, and give the other half
to his customers. The incredible thing about Mr. Hughes decision
is that by saving his customers an extra one fifths of one cent
per can, he managed to take more market share away from his
competition --- netting his company an additional and
substantial portion of the total market share in the canning
industry.

Let us return our thoughts to your home business. Have you ever
gotten the feeling of excitement --- when you read something or
thought of something --- that you could not wait to implement
this new idea? This could be one of those moments...

In every home business, there are certain processes that we do
over and again. Sometimes it may be possible to trim the time or
expense of a process which in turn will add pennies or dollars
to your bottom line. If it is a process that you do hundreds or
thousands of times per month, then your savings will multiply
into hundreds or thousands of dollars in monthly savings.

Imagine what running a home business was like BEFORE the
computer...

Before the personal computer, we had to hand type all letters
and invoices. Now, we can setup a letter or invoice that we send
out quite often, and we can save it in our word processor so
that when we need to use it again, we can print it quickly and
efficiently. There is no longer a need to type the document
again from scratch.

The computer has simplified our business communications and has
provided us the opportunity to reduce our costs of doing
business.

Think about all of the other processes that the computer has
enabled us to do for far less expense than what we could in the
past.

In this case, the computer is a tool that permits us to save
time and money.

So, my challenge to you is to begin examining the processes in
your own home business and look for ways in which you can save
yourself time and money. It is far better for you to contemplate
on this matter than it is for me to do so for you. Simply put,
you know your business better than anyone on the planet does.
Therefore, you are in a better position than anyone to find
those extra dollars that will decrease your costs and increase
your profits.

The extra pennies and dollars you could extract from your
business could spell the difference between success and failure
for your home business enterprise.



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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com

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Staying Focused On Your Home Business Goals

How to Stay Focused on Your Home Business Goals
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

When you are the owner of a home business, you will findhundreds of distractions that vie for your time, energy andfocus.Common distractions include: children, family, friends,neighbors, pets, phone calls, mail, household chores, videogames, television, neighborhood children, visitors, and so manymore.As an owner of a home based business, you must always rememberyour purpose in bringing your profession home.

What was yourreason for wanting to own a home business? Was your goal to workfrom home so that you can share in the lives of your children?Was your goal to be out from under the rule of a tyrannicalboss? Was your goal to have the freedom to work when it isconvenient for you? Was your goal to make tons of money working for yourself?Here`s a few good tips that will help you stay focused on your home business:

TIP #1:
Whatever your reason for going out on your own, you must keepyour reason in the forefront of your mind. If you forget yourreason for starting your own home business, you will not beworking for yourself for long. It is far too easy to letcircumstance drive your activities --- and when circumstance isin the driver`s seat, you are more likely to crash and burn.

TIP #2:
Remember --- your own business is a lot like a real job. Some
people go to work to play, some go to socialize, and others ---
most often those who are paid in a commission or tip environment
--- go to work to work and to make money. When you work for
yourself, your salary is directly proportional to your
productivity. Therefore, wouldn`t it make sense to stay focused
on getting as much done in as short of a period as possible?

Go to work to work and to make money. Leave playtime and
recreation for when your workday has ended.

TIP #3:
When you are dealing with family in the course of your workday,
it is important to schedule your activities as much as possible.
With small children, you must take time when you must, but you
should also work hard to make sure you dedicate a specific
number of hours to your workday.

With older children, it is much easier to tell them that you
will be working between the hours of x and y. Your children and
your friends must understand that certain hours of your day are
devoted to the activities of your business.

TIP #4:
Don`t permit your friends and extended family to run over you.
Many people get the blind idea that if one works from home then
they are not actually working.

Well-meaning people may try to fill your doorway to bring advice
about getting a real job. Others may simply believe that if you
are at home, then you are fair game for chitchat and
socialization.

You must stand firm. You must make certain your friends and
family understands that when you are working, then you ARE
working! If they wish to socialize with you, then they need to
do it during the hours that are not dedicated to your home
business.

You are the only one who can stand up for you. Your friends and
family will seldom be able to appreciate your dedication to your
home business, unless you make the effort to make sure that they
have the same respect for your business that you do.

TIP #5:
You should allot a certain portion of your day to email and to
regular mail. For example, allot one hour in the morning and one
hour in the afternoon to handling your written communications.

Unless you dedicate certain times to the handling of these
communications, you will soon find yourself on the downward
slope of decreased productivity.

TIP #6:
When you find yourself spending too much time doing
non-productive activities, then you should seriously consider
finding a third-party service provider who will assist you in
those non-profitable business activities.

As an example, you might be in the mail-order business. You
might believe that your time is best spent writing ad copy and
setting up your advertising, but you find yourself spending far
too much time taking care of your books to take care of your
advertising in the manner that you should. In this event, it
might make more sense to hire a bookkeeper to handle your
financial records for you.

CONCLUSION:
In the end, the success of your home business is entirely and
completely reliant upon you and the decisions that you make.

You had your reasons for deciding to start your own home based
business. You must always keep your reasons in the forefront of
your mind. You must always be able to rely upon your own self
and your dedication to the success of your business.

Your friends and family might be annoyed that they cannot come
visit upon their own whim, but when success comes to you and
your business, they will better appreciate you for putting your
foot down when necessary.

Success is within your reach, if only you can stay focused on
your goals. You must decide to reach for your goals, and then,
you must have the discipline necessary to reach them.



About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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Home Base Business Start-Up Secrets

Starting Your Home Based Business On A Shoestring Budget
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

Whether seeking a supplemental income or a full-time income,many folks have undertaken the task to discover a viable homebased business solution to meet their personal needs.
For most folks who contemplate a home business, a low-cost orno-cost solution is not only nice, but also very necessary. Manyalso seek to find a home business that will permit them tomaintain their regular day job in order to protect their baseincome.

Taking the cautious approach to a home based business andkeeping one`s job during the start-up period is often a verygood decision. By maintaining one`s job, one can maintain thehealth of their personal finances while permitting their homebusiness grow healthy and strong.

Fortunately, most home based businesses can be started withlittle or no cash, can be maintained on a shoestring budget, andcan be operated successfully with only a part-time investment.
One day, the business will be strong enough to support itselfand its owner. When that time comes, it will make good sense forthe business owner to leave his or her outside job to dedicatemore time to growing and maintaining their new thriving homebased business. You will know when that time has finally arrived.

The nature of a home based business makes it easy and veryrealistic for most folks to take the plunge into home businessownership.
Yet, many folks put off starting their own home based business,because they have the misconception that they will have to riskthousands of their own hard-earned dollars at start-up. Thenlater, if their business fails, they fear they may be forced totake out a second mortgage on their house just to stay out ofbankruptcy.

Are you one of these folks? Do you let your fears of failurekeep you from reaching for your dreams?
If so, then allow me to introduce you to a few home businessideas that you can start for less than $100 and can be startedand operated very profitably as a part-time business.

THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES:

First of all, let me advise you to search out a business modelthat will deliver steady and repeat business. It is the onething --- above all others --- that will assure that yourcompany can survive the test of time.

HOME-BASED MAIL ORDER:

Home-based mail order is a good example of how one can quicklygrow a home business income. Mail order is a low cost start-upbusiness that can be launched for around $100 USD.
With proper planning, your home-based mail order business willnot require up-front inventory purchases. In the mail orderbusiness, it is not uncommon to rely upon drop-shippers forproduct fulfillment services.

By utilizing drop-shippers, we can sell the products, collectthe money and then purchase the products from the wholesaleoutlet. The wholesale outlet will then put a return address foryour company on the product packaging and deliver the productdirectly to your customer.
Your primary expense in the mail-order business is advertising.Classified advertising tends to be a relatively inexpensive formof advertising with thousands of outlets available to the smallbusiness owner.

WHOLESALE BUSINESS:

Buy low --- sell high. You can acquire high quality,top-of-the-line merchandise for a fraction of the retail cost.
AUCTIONS:Auctions can be an excellent source for buying cheap and sellinghigh. Both government auctions and Internet auctions can lead tosome excellent profit opportunities. Auctions are an excellenttool for both acquiring and selling merchandise.

MAKE AND SELL YOUR CRAFTS:

Crafts are a hot seller at country fairs, swap meets or anyplacewhere people gather. Make your own crafts and sell them for atidy profit!
SELLING INFORMATION:Selling information by mail is another good example of aninexpensive home based business start-up. One can gain theresale rights to information for usually about $50 USD. Othercosts will include printer cartridges, paper and postage. Thereare plenty of free classifieds sites on the Internet, in whichto successfully advertise your information.

WRITE INFORMATIONAL BOOKLETS:

Write and publish your own informational booklets; sell them ata high price! All you need is a little know-how, a printer,paper and stamps. This is a GREAT home business idea! You canalso sell the resale rights to others, for extra profits. Inthis age of the Internet, you may also take advantage of thefact that selling information is one of the most profitableendeavors one can pursue online.

OFFICE SERVICES:

Offer office services for hire in your local paper. You`ll besurprised at the amount of regular office business that can begleaned from one little classified ad. Word processing, typing,accounting, data entry, proofreading, transcription, promotional letters and newsletters. All these tasks can be accomplishedright from your own home office.

AVON REPRESENTATIVE:

Yes, Avon`s been around for eternity, hasn`t it? Then it`s notsuch a bad prospect as a home based business, is it? I once knewa woman who did so much business as an Avon rep. that she hadpeople calling her and knocking at her door wanting to order products at all hours of the day and night! Once you are anestablished Avon representative, you, too, will turn a goodprofit.

CONCLUSION:On your search for the ideal home based business, try not to get caught up in any scams that will run off with your money. Thereare thousands of scam artists out there just waiting for thenext sucker to come along. Remember, if it sounds too good to betrue, then it probably is. Just use your good judgement andinvest wisely in proven methods of earning extra income.

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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How to Make Working From Home Work

If I Can Do It - You Can - Anyone Can
Copyright © Donohugh Magnus
http://www.autopilotkings.com/

It's unfortunate, but true: many people who work from home find that their work is trivialized by others simply because of the atmosphere in which they work. Because you are at home, friends and family seem to assume that you must always have time to talk to them or that they can drop by anytime when, in fact, the opposite is most often the case.

Working at home allows for casual attire, but not for a casual attitude towards your job.

When I first started as a freelance writer, this was something I encountered on an almost daily basis. Case in point: up until several months ago, my mom used to call me nearly every day just wanting to chat. Although I'm not so busy that I can't make time for my family, just because I can work in my pajamas doesn't mean that I have time for an hour-long conversation about last Monday's golf tournament.

So, how does a work-at-home go about getting stuff done? Below are a few time- and people-management tips specifically designed for people working from a home office:

Explain to friends and family what you do and that it is important to you
When I first began freelancing, most of my friends and family seemed to think that my writing was just a hobby, and that I would eventually find a "real" job where I would go into an office, work until 5 or 6 p.m. and come home to my husband.

It hurt that everyone but my husband was blind to the fact that this was my job, and it was something I intended to do for as long as I could. Finally, after several months of interruptions by family members calling to "just have a little chat" and friends asking me to lunch because I "wasn't doing anything anyway," I had to sit down with the most notorious offenders and explain to them exactly what I was doing and that it was very important to me.

I also told them that, like any business, I had an administrative, accounting and marketing department in addition to my product. The difference between me and an established business, though, was that I was all those departments. Although it was hard to do, most of my friends and family accepted the fact that working at home does not equal available all the time.
Establish boundaries by setting working hours and letting people know about them
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Although your time may be more flexible because you work at home, that doesn't mean that you're sitting on the couch eating bonbons. Depending upon your profession, you probably need to make yourself available during regular business hours. If you find that friends and family just can't seem to take the hint, tell them, gently but firmly, that you simply must be available to clients during those hours, and that you will talk to them later.

Set aside a place for work to minimize distractions. It may seem obvious to most people, but it is vitally important have a separate space for your home office. Ideally, you'd have an entirely separate room so you can close the door against distractions. And if you are a work-at-home parent, consider hiring a childcare specialist to take care of the kids during the day. It's not very professional to have screaming kids in the background when you're making a conference call, and no matter how hard you try to avoid interruptions from your children, they'll happen unless you have someone there to help you when you're done working.

Many people who work from home find that they work even longer hours than they did when they worked somewhere else. The time they would have spent commuting can now be spent being productive, which is wonderful. But the downside of working at home is that it is very easy to work too late. Make sure you're not spending all of your time in front of your computer. Once you've finished the day's tasks and have determined what your major goals should be for the upcoming day, stop working and turn off that computer! Now is the time to hang out with friends and family.


About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.autopilotkings.com/

Coach Donohugh Magnus helps beginners and the advanced marketer. Claim your FREE newsletter with hundreds of "killer" promotional tips and tricks from http://www.pluginprofitsite.com/main-19887/specialoffer.html
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